Latest news

Team dsm-firmenich PostNL, now Team Picnic PostNL, welcomes Lazer as new helmet partner.

The UCI WorldTour Team will be using Lazer helmets to enhance their performance and safety on the road.

UAE Team Emirates welcomes Shimano as Official Technical Partner

SHIMANO and UAE Team Emirates (and it's partner team, UAE Team ADQ) announce their new partnership. One that will see Shimano be the teams' leading materials provider until 2028.

Shimano Extends Partnership with Amaury Sport Organisation

Shimano and Amaury Sport Organisation (A.S.O.) have announced the extension of their successful partnership for an additional four years, now running until the end of 2028.

The new PRO Stealth Superlight is lighter than the original, and maintains its predecessor’s comfort and performance

The evolved 2024 version of PRO's original Stealth Superlight is lighter than before and maintains its predecessor’s comfort and performance enabling abilities.

PRO Vibe Aero gives cyclists the benefits of an integrated cockpit without the potential bike fit drawbacks

The new PRO Vibe Aero Carbon Handlebar and PRO Vibe Aero Stem will aid riders in their pursuit of speed and enjoyment on their road bikes.

New Shimano Performance Road Shoes Infused with S-PHYRE Technology

Shimano reinvigorates its lineup of value-packed performance and entry-level road shoes and introduces an updated SPD-compatible winter riding option.

LAZER'S NEW Z1 KINETICORE GETS A TOUR DE FRANCE INSPIRED MAKE-OVER.

Lazer shows off Tour de France and Maillot Jaune Collection for 2024.

PRO Helps Gravel Go Aero

For gravel racers, explorers or adventurers who demand aerodynamic efficiency the PRO DISCOVER Aero Carbon Handlebar is a full-fledged performance upgrade.

Shimano expands Gravel lineup with new 2 x 12-speed GRX Di2

Electrifying Shimano’s 12-speed gravel component family, the new 2 x 12-speed GRX RX825 Di2 components combine Shimano’s unrivaled electronic shifting with optimized gearing options for riding, rac...

Shimano releases limited edition GRX Pedals

With the GRX pedals, gravel riders will enjoy the same unrivaled performance and reliability as Shimano’s popular DEORE XT pedals, but with fun, new United in Gravel graphics.

SHIMANO and LIVE SLOW RIDE FAST present REBOUND 2024

On June 1, it is time to (re)discover your own region, build your own route and crush as much gravel as possible.

Three new lightweight eyewear models with SHIMANO RIDESCAPE lens technology

Shimano adds three new and updated eyewear models to its lineup of performance eyewear for all types of riders and riding conditions. Featuring RIDESCAPE lens technology that emphasizes colors and ...

SHIMANO and IMBA Europe Announce New Mountain Biking Partnership

A new joint venture between Shimano and IMBA Europe aims to enhance sustainable trail management, and further development through advocacy and education.

Race-Specific Firmware Update for SHIMANO EP801* Systems Now Available using your E-TUBE PROJECT Cyclist app

A firmware update for all current EP801 riders, which will be standard on all bikes built following this firmware’s release, can now be directly applied by the rider using the latest version of Shi...

SHIMANO Launches TRAIL BORN

Aimed at helping increase and sustain mountain bike trails and trail access around the world, Shimano is commiting $10 million USD, over the next 10 years, to support and facilitate trail projects ...

Race-Specific Firmware Update for SHIMANO EP801* Systems

Key features developed by Shimano Enduro World Cup Race Teams sees Shimano’s race-winning EP801 drive unit receiving some exciting new features and more customization options.

Shimano partners with UCI Downhill Champion Camille Balanche for the 2024 season

Shimano is pleased to announce a new partnership with UCI Downhill World Champion, Camille Balanche. This new collaboration will see her exclusively wear SHIMANO’s GE900 shoes this season.

SHIMANO ESSA: A new front single 8-speed drivetrain for active, entry-level cyclists at an affordable price point

Shimano is launching a new, affordable component system, SHIMANO ESSA, which will be compatible with the bicycle component maker’s current 8-speed flat-bar systems.

Shimano introduces all-new Gravity Flat series footwear

Refined for superior grip and confidence, Shimano introduces an all-new series of footwear that optimizes on-bike control in technical terrain and enhanced grip on slippery hike-a-bike sections.

Shimano introduces all-new Gravity Enduro series footwear

Take total control in technical terrain with Shimano’s new GE series footwear, delivering uncompromised performance for aggressive trail and downhill riding.

Bikefitting.com launches new Fit Bike

With nearly 40 years of experience in offering hardware and software solutions, bikefitting.com is excited to launch their most advanced fitting tool yet: the Fit Bike.

Shimano's AUTO SHIFT and FREE SHIFT technology receives the EUROBIKE Award 2023

Shimano is pleased to announce that its AUTO SHIFT and FREE SHIFT technology has been awarded the EUROBIKE 2023 Award in the E-Bikes category.

PRO introduces new Enduro and E-MTB saddles

With a lightweight, and robust appearance, PRO introduces two new saddles as part of a new design and overarching naming convention, which will make saddle identification easier for cyclists, bike ...

Shimano unveils new, highly compatible ecosystem with SHIMANO CUES

Shimano is excited to announce that we are taking it one step further, by introducing SHIMANO CUES: a brand-new approach to our mid-tier lifestyle component lineup.

Race-Specific Firmware Update for SHIMANO EP801* Systems Now Available using your E-TUBE PROJECT Cyclist app

A firmware update for all current EP801 riders, which will be standard on all bikes built following this firmware’s release, can now be directly applied by the rider using the latest version of Shi...

Race-Specific Firmware Update for SHIMANO EP801* Systems

Key features developed by Shimano Enduro World Cup Race Teams sees Shimano’s race-winning EP801 drive unit receiving some exciting new features and more customization options.

Shimano Unveils New EP5 and E5100 Drive Units

Introducing the EP5 and E5100 - the latest addition to the SHIMANO E-BIKE SYSTEMS family. These new drive units represent a significant step in the era of e-bikes.

Versatility for the modern adventure cyclist with Shimano's new range of footwear

Shimano refines adventure touring footwear with the all-new EX and ET series.

Shimano's AUTO SHIFT and FREE SHIFT technology receives the EUROBIKE Award 2023

Shimano is pleased to announce that its AUTO SHIFT and FREE SHIFT technology has been awarded the EUROBIKE 2023 Award in the E-Bikes category.

Shimano unveils new, highly compatible ecosystem with SHIMANO CUES

Shimano is excited to announce that we are taking it one step further, by introducing SHIMANO CUES: a brand-new approach to our mid-tier lifestyle component lineup.

What Europeans really think about e-bike use - Shimano State of the Nation 2022

A YouGov survey, commissioned for Shimano's fourth annual State of the Nation European report examines the attitudes toward e-bike use and reveals some interesting trends around people’s reasons to...

SHIMANO introduces the all-new EP600 Mid-Level Drive Unit with EP8 performance and expanded connectivity

Shimano announces the all-new EP6 series drive unit that brings the same natural ride feel and performance of the high-end EP8 platform to a mid-level price point.

Introducing SHIMANO CUES Di2 for E-Bike Platforms

Inspired by the steadfast commuter and rider demand for trouble-free drivetrain longevity and performance, SHIMANO CUES brings a new purpose-built, dedicated lifestyle component brand to every ride.

Shimano Unveils New EP5 and E5100 Drive Units

Introducing the EP5 and E5100 - the latest addition to the SHIMANO E-BIKE SYSTEMS family. These new drive units represent a significant step in the era of e-bikes.

SHIMANO ESSA: A new front single 8-speed drivetrain for active, entry-level cyclists at an affordable price point

Shimano is launching a new, affordable component system, SHIMANO ESSA, which will be compatible with the bicycle component maker’s current 8-speed flat-bar systems.

Versatility for the modern adventure cyclist with Shimano's new range of footwear

Shimano refines adventure touring footwear with the all-new EX and ET series.

Shimano unveils new, highly compatible ecosystem with SHIMANO CUES

Shimano is excited to announce that we are taking it one step further, by introducing SHIMANO CUES: a brand-new approach to our mid-tier lifestyle component lineup.

What Europeans really think about e-bike use - Shimano State of the Nation 2022

A YouGov survey, commissioned for Shimano's fourth annual State of the Nation European report examines the attitudes toward e-bike use and reveals some interesting trends around people’s reasons to...

SHIMANO expands its range with versatile shoes for performance on and off the bike

Destined for those who want to explore, SHIMANO's new EX-range allows you to move in comfort, both on- and off-the-bike.

SHIMANO introduces the all-new EP600 Mid-Level Drive Unit with EP8 performance and expanded connectivity

Shimano announces the all-new EP6 series drive unit that brings the same natural ride feel and performance of the high-end EP8 platform to a mid-level price point.

Introducing SHIMANO CUES Di2 for E-Bike Platforms

Inspired by the steadfast commuter and rider demand for trouble-free drivetrain longevity and performance, SHIMANO CUES brings a new purpose-built, dedicated lifestyle component brand to every ride.

Eva De Roo cycles stylishly and safely through Brussels with Lazer's new urban helmet line.

Eva De Roo cycles stylishly and safely through Brussels with Lazer's new urban helmet line.

Three new lightweight eyewear models with SHIMANO RIDESCAPE lens technology

Shimano adds three new and updated eyewear models to its lineup of performance eyewear for all types of riders and riding conditions. Featuring RIDESCAPE lens technology that emphasizes colors and ...

Bikefitting.com launches new Fit Bike

With nearly 40 years of experience in offering hardware and software solutions, bikefitting.com is excited to launch their most advanced fitting tool yet: the Fit Bike.

SHIMANO introduces two newly redesigned eyewear models for 2023

Shimano introduces the newly redesigned second-generation S-PHYRE and AEROLITE eyewear models.

New Shimano Performance Road Shoes Infused with S-PHYRE Technology

Shimano reinvigorates its lineup of value-packed performance and entry-level road shoes and introduces an updated SPD-compatible winter riding option.

Shimano releases limited edition GRX Pedals

With the GRX pedals, gravel riders will enjoy the same unrivaled performance and reliability as Shimano’s popular DEORE XT pedals, but with fun, new United in Gravel graphics.

Shimano partners with UCI Downhill Champion Camille Balanche for the 2024 season

Shimano is pleased to announce a new partnership with UCI Downhill World Champion, Camille Balanche. This new collaboration will see her exclusively wear SHIMANO’s GE900 shoes this season.

Shimano introduces all-new Gravity Flat series footwear

Refined for superior grip and confidence, Shimano introduces an all-new series of footwear that optimizes on-bike control in technical terrain and enhanced grip on slippery hike-a-bike sections.

Shimano introduces all-new Gravity Enduro series footwear

Take total control in technical terrain with Shimano’s new GE series footwear, delivering uncompromised performance for aggressive trail and downhill riding.

Pedal your way to greatness with the sleek, silver version of Shimano's flagship racing shoes

Shimano is excited to announce a new special-edition silver-color to its updated, best-in-class RC903 S-PHYRE road shoe. The timeless metallic silver and black design pairs well with your favorite ...

Versatility for the modern adventure cyclist with Shimano's new range of footwear

Shimano refines adventure touring footwear with the all-new EX and ET series.

SHIMANO introduces Flint Hills Edition RX8 and RX6 gravel shoes to celebrate the iconic Kansas landscape

Three colorful designs pay tribute to riders embarking on all-day and all-night journeys across the rolling Flint Hills each June.

Join the podium celebrations at the Spring Classics with Shimano’s Champagne-colored S-PHYRE race shoes

Bringing a pop of color to the pageantry of this season’s podium celebrations, Shimano is excited to announce a special-edition champagne-color to its updated, best-in-class RC903 S-PHYRE road shoe.

SHIMANO introduces new RX8 and RX8R gravel shoes for race-performance and rowdy mixed-surface riding

Enhancing Shimano's popular featherweight RX8 gravel race shoe, the updated RX801 model delivers a more breathable design, with a super stiff and efficient carbon outsole for your biggest efforts o...

Maximize performance with the reimagined SHIMANO RC903 S-PHYRE road racing shoe

Shimano introduces the newly updated, best-in-class, RC903 and RC903W women’s road shoes that will deliver the ultimate in road racing footwear.

New kicks to boost your ride and keep you fresh

For those who take these intense sessions seriously, Shimano introduces the redesigned, top-of-the-line IC501 indoor cycling shoe that features a revolutionary new eco-friendly, non-toxic, chemical...

UAE Team Emirates welcomes Shimano as Official Technical Partner

SHIMANO and UAE Team Emirates (and it's partner team, UAE Team ADQ) announce their new partnership. One that will see Shimano be the teams' leading materials provider until 2028.

SHIMANO and IMBA Europe Announce New Mountain Biking Partnership

A new joint venture between Shimano and IMBA Europe aims to enhance sustainable trail management, and further development through advocacy and education.

Shimano Announces the Winners of the 2024 European Bike Mechanics Championship

Team Netherlands have been announced as the winners of the first-ever European Bike Mechanics Championship, hosted by Shimano.

Shimano Announces The 2024 European Bike Mechanics Championship

Shimano is proud to announce the upcoming 2024 European Mechanics Championship, which will take place from October 5 – 7, 2024 in Mechelen, Belgium (BE).

Shimano Extends Partnership with Amaury Sport Organisation

Shimano and Amaury Sport Organisation (A.S.O.) have announced the extension of their successful partnership for an additional four years, now running until the end of 2028.

SHIMANO Launches TRAIL BORN

Aimed at helping increase and sustain mountain bike trails and trail access around the world, Shimano is commiting $10 million USD, over the next 10 years, to support and facilitate trail projects ...

Shimano signs joint statement of WFSGI on Physical Inactivity

In partnership with the World Federation of Sporting Goods Industries, Shimano and fellow federation members call for urgent and coordinated action to address growing physical inactivity crisis.

Shimano partners with UCI Downhill Champion Camille Balanche for the 2024 season

Shimano is pleased to announce a new partnership with UCI Downhill World Champion, Camille Balanche. This new collaboration will see her exclusively wear SHIMANO’s GE900 shoes this season.

Shimano announces a voluntary Inspection and Replacement Program for certain bonded 11-Speed HOLLOWTECH II Road Crank...

Shimano is issuing a Voluntary Inspection and Replacement Notice for selected bonded 11-speed HOLLOWTECH II road cranksets produced between June 1, 2012, up to and including June 30, 2019, for a po...

LOTTO DSTNY will be packing its bags with PRO's world-class accessories

A new two-year partnership, will see Lotto Dstny riders and mechanics use PRO saddle bags, multi-tools and tire levers in all aspects of their racing and training.

TEAM DSM announce the continuation of their partnership with Shimano ahead of the 2023 season

Team DSM and Shimano are pleased to announce their long-standing partnership will be extended into the upcoming 2023 road cycling season. The partnership will be for two-years.

What Europeans really think about e-bike use - Shimano State of the Nation 2022

A YouGov survey, commissioned for Shimano's fourth annual State of the Nation European report examines the attitudes toward e-bike use and reveals some interesting trends around people’s reasons to...

The new PRO Stealth Superlight is lighter than the original, and maintains its predecessor’s comfort and performance

The evolved 2024 version of PRO's original Stealth Superlight is lighter than before and maintains its predecessor’s comfort and performance enabling abilities.

PRO Vibe Aero gives cyclists the benefits of an integrated cockpit without the potential bike fit drawbacks

The new PRO Vibe Aero Carbon Handlebar and PRO Vibe Aero Stem will aid riders in their pursuit of speed and enjoyment on their road bikes.

PRO Pioneers a New Gravel Testing Standard

With the Gravel discipline booming, sub-categories have emerged within the greater gravel umbrella. Calls for a new testing standard by its early adopters can be heard. PRO is now, leading the way ...

PRO Helps Gravel Go Aero

For gravel racers, explorers or adventurers who demand aerodynamic efficiency the PRO DISCOVER Aero Carbon Handlebar is a full-fledged performance upgrade.

PRO introduces new Enduro and E-MTB saddles

With a lightweight, and robust appearance, PRO introduces two new saddles as part of a new design and overarching naming convention, which will make saddle identification easier for cyclists, bike ...

PRO Vibe Stem (Alloy) Recall Notice

Shimano Europe B.V. (“Shimano”), owner of the PRO brand, is recalling certain batches of the PRO Vibe Stem (Alloy).

LOTTO DSTNY will be packing its bags with PRO's world-class accessories

A new two-year partnership, will see Lotto Dstny riders and mechanics use PRO saddle bags, multi-tools and tire levers in all aspects of their racing and training.

PRO introduces a new Vibe Superlight Road Cockpit and Carbon Clip-Ons designed for gravel and triathlon

PRO is excited to introduce its all-new PRO Vibe Superlight Handlebar and Stem, shaving 75 grams off their previously lightest cockpit. Weighing only 154 grams, for the 38-centimeter-wide model, th...

Team dsm-firmenich PostNL, now Team Picnic PostNL, welcomes Lazer as new helmet partner.

The UCI WorldTour Team will be using Lazer helmets to enhance their performance and safety on the road.

Eva De Roo cycles stylishly and safely through Brussels with Lazer's new urban helmet line.

Eva De Roo cycles stylishly and safely through Brussels with Lazer's new urban helmet line.

Lazer Launches Maze KinetiCore and Maze JR KinetiCore during European Mobility Week.

Two new eco-conscious urban bike helmets for kids and adults, inspired by low-profile skate helmets.

VERDE KINETICORE wins EUROBIKE GREEN AWARD for remarkable sustainable product innovation.

LAZER’S VERDE KINETICORE has won the EUROBIKE Green award for most remarkable product innovation in the field of sustainability. Verde KinetiCore is Lazer’s sustainable urban helmet ready for a cir...

LAZER'S NEW Z1 KINETICORE GETS A TOUR DE FRANCE INSPIRED MAKE-OVER.

Lazer shows off Tour de France and Maillot Jaune Collection for 2024.

LAZER'S VERDE KINETICORE WINS TWO PRESTIGIOUS PRODUCT DESIGN AWARDS.

The brand-new sustainable urban helmet wins both an IF and ISPO design award.

TEAM FDJ-SUEZ RIDES WITH UNIQUE LAZER HELMET DURING LIEGE-BASTOGNE-LIEGE TO RAISE AWARENESS AROUND WEARING BIKE HELMET.

This year’s Liège-Bastogne-Liège is all about raising awareness to wear a helmet while cycling. An initiative from helmet brand Lazer, together with partner FDJ-Suez. The riders of FDJ-Suez are dra...

Lazer introduces Verde KinetiCore – The NEW sustainable urban helmet ready for a circular future.

The new Verde KinetiCore, designed to disassemble, is a stepping stone to a new approach of helmet design for Lazer, with both safety of people and planet in mind.

LAZER INTRODUCES RE-INVENTED AND LIGHTWEIGHT Z1 KINETICORE.

Its weight of 220g M CE make this the lightest helmet including rotational impact protection on the market.

Lazer announces end to long standing partnership with Team Jumbo-Visma.

After a successful and pleasant partnership with Team Jumbo-Visma, helmet brand Lazer announces an end to the 6-year long lasting collaboration.

LAZER INTODUCES NEW CERRO KINETICORE MIXED TERRAIN PROTECTION.

Cerro KinetiCore offers the best of both worlds, as this helmet feels right at home both on smooth tarmac roads and off-road in the dirt.

LAZER INTRODUCES ALL-NEW CHASE FULL FACE DOWNHILL HELMET WITH KINETICORE TECHNOLOGY.

For those chasing the most adrenaline inducing descents, Lazer introduces the Chase KinetiCore, the first specified downhill helmet with 5-star protection rating from Virginia Tech.

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