TEAM FDJ-SUEZ RIDERS WITH UNIQUE LAZER HELMET DURING LIEGE-BASTOGNE-LIEGE TO RAISE AWARENESS AROUND WEARING BIKE HELMET.

April 19, Liège – This year’s Liège-Bastogne-Liège is all about raising awareness to wear a helmet while cycling. An initiative from helmet brand Lazer, together with partner FDJ-Suez. The riders of FDJ-Suez are drawing attention to this initiative through a distinctive and outspoken helmet design, where brains, the thing worth protecting, are clearly visible. It happens too often that a bike accident results in brain damage, that could have been prevented by wearing a helmet or being more visible in traffic.

Ride a bike. Wear A helmet.

Helmet brand Lazer knows the importance of a bicycle helmet better than anyone. However, it is still not self-evident to wear one. Despite the fact that helmets were found to reduce head injury. The protective benefits of helmets are undisputable. So why the reluctance when the safety benefit is so painfully obvious? There is no shortage of excuses.

The partnership with FDJ-Suez gives the company the opportunity to draw attention to this issue during a major race. However, wearing a helmet is not only of great importance during professional cycling. The brand hopes this message surpasses professional cycling and reaches all relevant target groups that need to hear this.

Peter Duynslaeger, CEO Lazer: “As the tagline suggests, for us at Lazer it is secondary what brand someone wears, as long as they wear A helmet.”

Listen to real-life experiences.

The campaign called ‘Use Your Head’, gives the floor to people that know firsthand how important it is to wear a helmet. From doctors who come in contact with cyclists who have been in a cycling accident daily, to pro riders involved in said accidents and more. FDJ-Suez are also very committed to the issue, including Grace Brown. Protect your head, wear a helmet.

Read the full story at useyourhead.cc