News releases
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Shimano introduces all-new Gravity Enduro series footwear
Take total control in technical terrain with Shimano’s new GE series footwear, delivering uncompromised performance for aggressive trail and downhill riding.
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Shimano introduces all-new Gravity Flat series footwear
Refined for superior grip and confidence, Shimano introduces an all-new series of footwear that optimizes on-bike control in technical terrain and enhanced grip on slippery hike-a-bike sections.
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Bikefitting.com launches new Fit Bike
With nearly 40 years of experience in offering hardware and software solutions, bikefitting.com is excited to launch their most advanced fitting tool yet: the Fit Bike.
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SHIMANO’S AUTO SHIFT and FREE SHIFT technology receives the EUROBIKE Award 2023
Shimano is pleased to announce that its AUTO SHIFT and FREE SHIFT technology has been awarded the EUROBIKE 2023 Award in the E-Bikes category.
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PRO introduces new Enduro and E-MTB saddles
With a lightweight, and robust appearance, PRO introduces two new saddles as part of a new design and overarching naming convention, which will make saddle identification easier for cyclists, bike ...
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Shimano unveils new, highly compatible ecosystem with SHIMANO CUES
Shimano is excited to announce that we are taking it one step further, by introducing SHIMANO CUES: a brand-new approach to our mid-tier lifestyle component lineup.