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New PRO saddles, handlebars and bike bags for upgrading and outperforming

An expanded range of re-engineered saddles, new premium gravel bags and Vibe alloy handlebars headline the upgrades which allow riders to outperform in 2021.

Lazer Volante Time Trial helmet to debut during the Tour de France, while Team Jumbo-Visma & Laze...

Lazer is proud to announce the extension of its partnership with Team Jumbo-Visma, just a few days before Volante's first TDF appearance!

PRO’s new MTB range features world’s first dedicated e-MTB handlebar & grips

Bold handlebar with integrated display port amongst standout MTB finishing kit items from PRO

NEW SHIMANO RC902 TAKES WORLD-BEATING PERFORMANCE TO THE NEXT LEVEL

Use of function-specific zones, power transfer optimisation and engineered fit provides remarkable holding power and supreme comfort for all riders.

Shimano E-TUBE updates allow riders to customize their bike performance more than ever

E-TUBE apps updated with new interface for SHIMANO STEPS and for Road Di2 and MTB Di2 users. Allows customisation of drive unit performance characteristics including compatibility with EP...

EP8 BECOMES SHIMANO’S NEW FLAGSHIP E-BIKE SYSTEM

SHIMANO’s system engineering philosophy delivers premium performance and quality for e-mountain bikers

SHIMANO SUPPORTS ADVENTURER DANIEL HUGHES PRODUCTION OF EPIC COLS: A PHOTOGRAPHIC COLLECTION OF T...

Adventurer Daniel Hughes today releases “Epic Cols”, a photographic collection of the world’s greatest climbs. Each climb ridden first hand by Hughes, the project sets out to contest the ...

SHIMANO GRAND TOUR CHALLENGE GOES LIVE ON STRAVA

In honour of the 3 grand tours, SHIMANO is challenging you to ride 333km or more during in the next 3 weeks.

Lazer launches its lightest helmet ever!

So light you barely feel it on your head, so nice it will make heads turn, so comfortable you'll forget you're wearing it!

Team Jumbo-Visma and Lazer helmets extend and enhance partnership

Lazer extends one of the most successful sponsorships ever.

NEW PRO STEALTH SADDLE SLIMS DOWN FOR THE TOUR DE FRANCE

15% weight reduction and ultra-modern look for STEALTH SUPERLIGHT saddle, maximizing performance and comfort with minimum weight

HOST OF NEW SHIMANO MTB COMPONENTS BOLSTER HIGH-END AND ENTRY LEVEL LINE-UPS

Shimano has also unveiled interesting new additions for its top tier MTB lines and other mid-tier groupsets including 157mm O.L.D. cranksets, 12-speed MICROSPLINE wheels/hubs, flat-mount ...

MTB 12-SPEED LANDS AT SHIMANO DEORE LEVEL

Shimano today (7th May) releases its latest 12-speed MTB groupset, the SHIMANO DEORE M6100 series, alongside new 11-speed SHIMANO DEORE M5100 and 10-speed SHIMANO DEORE M4100 versions to ...

SHIMANO MICRO SPLINE LICENCE CRITERIA EXPANDED

Shimano expands licence criteria to offer more wheel/hub brands the option to use MICRO SPLINE technology.

New products in the Lazer range

Lazer releases a range of new helmet models to expand accross multiple categories. Urban, Kids, Sport and e-bike all receive updates.

PRO’s new MTB range features world’s first dedicated e-MTB handlebar & grips

Bold handlebar with integrated display port amongst standout MTB finishing kit items from PRO

Shimano E-TUBE updates allow riders to customize their bike performance more than ever

E-TUBE apps updated with new interface for SHIMANO STEPS and for Road Di2 and MTB Di2 users. Allows customisation of drive unit performance characteristics including compatibility with EP...

EP8 BECOMES SHIMANO’S NEW FLAGSHIP E-BIKE SYSTEM

SHIMANO’s system engineering philosophy delivers premium performance and quality for e-mountain bikers

E-bikes on the up across Europe as one in four already use an e-bike or are likely to buy or use ...

A new pan-European report of over 13,000 people from 11 countries for SHIMANO shows that a quarter of Europeans (24%) already own an e-bike or are likely to buy or use an e-bike more this...

BOLD COLOUR OPTIONS FOR NEW SHIMANO FLAT PEDALS

New entry-level PD-EF202 and PD-EF205 flat pedals provide attractive upgrade for commuters; new PD-ME700 for trail riding

SHIMANO’S LARGEST E-BIKE BATTERIES BOOST RIDING CAPACITY

New 630Wh batteries to extend your time in the saddle; new 12-sp chainrings and computer display add to choice for SHIMANO STEPS consumers.

ACCESSORISE LIKE A PRO WITH NEW PRO BIKE COMPONENTS

Behind every great bike and every great ride should be some key accessories to enhance your experience. With that in mind, PRO has unveiled more than 20 new products to elevate your rides...

SHIMANO LAUNCHES INDOOR CYCLING FOOTWEAR

New SHIMANO footwear segment comes with two new models, the IC5 and the IC3 targeted towards different styles, both with SPD-style cleat-fitting systems recessed into the sole.

NEW SHIMANO RC902 TAKES WORLD-BEATING PERFORMANCE TO THE NEXT LEVEL

Use of function-specific zones, power transfer optimisation and engineered fit provides remarkable holding power and supreme comfort for all riders.

New Shimano RX8 shoe, your ultimate gravel warrior?

Now comes limited edition purple/green fade. Daubed in eye-catching colours with stand-out flamboyance, the RX8 just might be your ultimate gravel warrior, able to battle any surface you ...

The shoes that say ‘welcome to cycling’

New SHIMANO RC3 and RC1 Road shoes and XC3 and XC1 MTB shoes promise comfort and power transfer for riders getting into cycling

Shimano ME7 and ME5 shoes get a revamp

Whether you're looking for a race shoe or an all-rounder, SHIMANO's ME7 and ME5 have you covered. The ME7 comes with a healthy dose of feedback from athletes in 2019's Enduro World Series...

DO YOU WANT SOCKS WITH THOSE? SHIMANO RELEASES ANNIVERSARY-EDITION SANDALS

Boasting the greatest airflow ever in the Shimano footwear line-up, the humble Shimano SPD sandal has reached a significant milestone in its long and illustrious history. Yes, this purvey...

NEW SHIMANO TRACK, TRIATHLON AND E-BIKE SHOES AMONGST EUROBIKE FOOTWEAR HIGHLIGHTS

New Shimano footwear for 2020 includes an elite level RC901T track racing shoe and an elite TR9 triathlon shoe, as well as updates to popular Road, XC and Enduro/DH models, plus two speci...

NEW SHIMANO CLOTHING COMBINES FORM, FASHION AND HIGH PERFORMANCE

Designed especially for riders looking for a performance fit with sleek designs, the new ranges provide three different styles – either the ultra-performance S-PHYRE racing line, the EVOL...

LATEST SHIMANO S-PHYRE, EVOLVE AND SUMIRE CLOTHING LINES UNVEILED

New SHIMANO S-PHYRE, EVOLVE and SUMIRE lines make their debut at Europe’s premier bike show

Shimano announces the move of Shimano Belgium and Lazer Sport

Shimano Belgium and Lazer Sport will move to a brand new office in Mechelen, Belgium as of 1 July 2021. Shimano Belgium and Lazer Sport will remain two entities but will share facilities ...

Shimano announces the setup of Shimano Iberia S.L.

Shimano Europe announces the setup of its own business operation in Spain for cycling components, cycling gear and fishing tackle..

ION GÖTTLICH TURNS PRO

Virtual cycling superstar Ion Göttlich, all one hundred and something kilograms of him, has joined the PRO team. This year will see Göttlich putting PRO’s products through their paces on ...

SHIMANO AND LAURENS TEN DAM TEAM UP TO RELEASE ALTERNATIVE FLANDERS VIDEO

Laurens Ten Dam is switching from Road to Gravel in partnership with SHIMANO. The partnership is launched with a new video in which Laurens explores the alternative side of Flanders, navi...

Shimano MTB riders face the cameras… on Facebook live!

World class MTB and BMX riders join Shimano for Facebook Live and Instagram takeover sessions

Shimano hosts Road athlete interviews during racing hiatus

With national and international bike races on a temporary hiatus and world class bike racers forced to stay at home, Shimano is bringing these athletes into fans’ homes through a series o...

New PRO saddles, handlebars and bike bags for upgrading and outperforming

An expanded range of re-engineered saddles, new premium gravel bags and Vibe alloy handlebars headline the upgrades which allow riders to outperform in 2021.

Lazer Volante Time Trial helmet to debut during the Tour de France, while Team Jumbo-Visma & Laze...

Lazer is proud to announce the extension of its partnership with Team Jumbo-Visma, just a few days before Volante's first TDF appearance!

Lazer introduces Volante! Time Trial aerodynamics just took a whole new turn.

Lazer is very proud to present Volante, its new Time Trial helmet. After more than two years of relentless designing & testing, we are thrilled to reveal our new state-of-the-art helmet a...

Lazer design contests session 2: MTB & Impala!

Ever dreamt of winning your own customized MTB helmet, time has come to give it a try!

Lazer launches its very own helmet design contest!

Ever dreamt of winning your own customized helmet, time has come to give it a try!

Lazer products get top marks in Virginia Tech helmet safety rating update

Lazer’s helmet models Impala MIPS, Century MIPS and Blade+ MIPS were all rated with the highest 5-star rating in Virginia Tech's latest results for bicycle helmets.

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PRO

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Lazer

Lazer is passion, performance and the joy of riding.

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