Latest News

Lazer launches its lightest helmet ever!

So light you barely feel it on your head, so nice it will make heads turn, so comfortable you'll forget you're wearing it!

Team Jumbo-Visma and Lazer helmets extend and enhance partnership

Lazer extends one of the most successful sponsorships ever.

NEW PRO STEALTH SADDLE SLIMS DOWN FOR THE TOUR DE FRANCE

15% weight reduction and ultra-modern look for STEALTH SUPERLIGHT saddle, maximizing performance and comfort with minimum weight

TIAGRA COMPONENTS UPGRADED WITH IMPROVED HYDRAULIC BRAKE SYSTEM

Shimano has announced an upgraded version of its popular TIAGRA range with the promise of an enhanced cycling experience for riders new to road biking.

SHIMANO GRX BRINGS WORLD’S FIRST DEDICATED GRAVEL & ADVENTURE COMPONENT SERIES

Featuring multiple options including double and single drivetrains, mechanical or electronic shifting, 11 and 10-speed drivetrains, dropper post integration and wide or close-range gear r...

HOST OF NEW SHIMANO MTB COMPONENTS BOLSTER HIGH-END AND ENTRY LEVEL LINE-UPS

Shimano has also unveiled interesting new additions for its top tier MTB lines and other mid-tier groupsets including 157mm O.L.D. cranksets, 12-speed MICROSPLINE wheels/hubs, flat-mount ...

MTB 12-SPEED LANDS AT SHIMANO DEORE LEVEL

Shimano today (7th May) releases its latest 12-speed MTB groupset, the SHIMANO DEORE M6100 series, alongside new 11-speed SHIMANO DEORE M5100 and 10-speed SHIMANO DEORE M4100 versions to ...

SHIMANO MICRO SPLINE LICENCE CRITERIA EXPANDED

Shimano expands licence criteria to offer more wheel/hub brands the option to use MICRO SPLINE technology.

New products in the Lazer range

Lazer releases a range of new helmet models to expand accross multiple categories. Urban, Kids, Sport and e-bike all receive updates.

PRO THARSIS GOES ENDURO

PRO has made the optimum bar and stem combination to meet their riding style and riding needs. Made from high-end T800 Carbon fiber, the new lightweight Tharsis 3Five Carbon Handlebar bar...

NEW SHIMANO DEORE XT AND SLX GROUPSETS BRING 12-SPEED FEATURES TO MOUNTAIN BIKERS

The new DEORE XT M8100 series, the latest iteration of the original MTB groupset, continues its legacy with high performance features for today’s demanding and adventurous mountain bikers...

BOLD COLOUR OPTIONS FOR NEW SHIMANO FLAT PEDALS

New entry-level PD-EF202 and PD-EF205 flat pedals provide attractive upgrade for commuters; new PD-ME700 for trail riding

SHIMANO’S LARGEST E-BIKE BATTERIES BOOST RIDING CAPACITY

New 630Wh batteries to extend your time in the saddle; new 12-sp chainrings and computer display add to choice for SHIMANO STEPS consumers.

NEW SHIMANO TRACK, TRIATHLON AND E-BIKE SHOES AMONGST EUROBIKE FOOTWEAR HIGHLIGHTS

New Shimano footwear for 2020 includes an elite level RC901T track racing shoe and an elite TR9 triathlon shoe, as well as updates to popular Road, XC and Enduro/DH models, plus two speci...

QUARTER OF EUROPEANS NOW WILLING TO COMMUTE TO WORK BY E-BIKE

SHIMANO STEPS today reveals the results of the largest European e-bike study looking at people’s willingness to commute to work by e-bike. The research reveals that 24% of European commu...

E-BIKE ON THE DROPS WITH SHIMANO STEPS

SShimano will combine Di2 technology and road technology with the release of new firmware that allows e-bikes with Di2 electronic shift buttons on drop handlebars to be used for toggling ...

DO YOU WANT SOCKS WITH THOSE? SHIMANO RELEASES ANNIVERSARY-EDITION SANDALS

Boasting the greatest airflow ever in the Shimano footwear line-up, the humble Shimano SPD sandal has reached a significant milestone in its long and illustrious history. Yes, this purvey...

NEW SHIMANO CLOTHING COMBINES FORM, FASHION AND HIGH PERFORMANCE

Designed especially for riders looking for a performance fit with sleek designs, the new ranges provide three different styles – either the ultra-performance S-PHYRE racing line, the EVOL...

ACCESSORISE LIKE A PRO WITH NEW PRO BIKE COMPONENTS

Behind every great bike and every great ride should be some key accessories to enhance your experience. With that in mind, PRO has unveiled more than 20 new products to elevate your rides...

LATEST SHIMANO S-PHYRE, EVOLVE AND SUMIRE CLOTHING LINES UNVEILED

New SHIMANO S-PHYRE, EVOLVE and SUMIRE lines make their debut at Europe’s premier bike show

SHIMANO LAUNCHES INDOOR CYCLING FOOTWEAR

New SHIMANO footwear segment comes with two new models, the IC5 and the IC3 targeted towards different styles, both with SPD-style cleat-fitting systems recessed into the sole.

SHIMANO INTRODUCES FEATHERWEIGHT RX8 GRAVEL RACING SHOE

The RX8, a new gravel-specific shoe, comes from Shimano this summer. To save weight the RX8 sheds certain features that come with MTB XC shoes, whilst keeping the abrasion-resistant TPU l...

Shimano announces the setup of Shimano Iberia S.L.

Shimano Europe announces the setup of its own business operation in Spain for cycling components, cycling gear and fishing tackle..

ION GÖTTLICH TURNS PRO

Virtual cycling superstar Ion Göttlich, all one hundred and something kilograms of him, has joined the PRO team. This year will see Göttlich putting PRO’s products through their paces on ...

SHIMANO AND LAURENS TEN DAM TEAM UP TO RELEASE ALTERNATIVE FLANDERS VIDEO

Laurens Ten Dam is switching from Road to Gravel in partnership with SHIMANO. The partnership is launched with a new video in which Laurens explores the alternative side of Flanders, navi...

Shimano MTB riders face the cameras… on Facebook live!

World class MTB and BMX riders join Shimano for Facebook Live and Instagram takeover sessions

Shimano hosts Road athlete interviews during racing hiatus

With national and international bike races on a temporary hiatus and world class bike racers forced to stay at home, Shimano is bringing these athletes into fans’ homes through a series o...

SHIMANO BECOMES OFFICIAL DRIVETRAIN, BRAKE AND DRIVE UNIT PARTNER OF THE EWS AND EWS-E

Shimano has signed as the official Drivetrain, Brake and Drive Unit Partner of the Enduro World Series (EWS) and the all-new EWS-E.

Lazer design contests session 2: MTB & Impala!

Ever dreamt of winning your own customized MTB helmet, time has come to give it a try!

Lazer launches its very own helmet design contest!

Ever dreamt of winning your own customized helmet, time has come to give it a try!

Lazer products get top marks in Virginia Tech helmet safety rating update

Lazer’s helmet models Impala MIPS, Century MIPS and Blade+ MIPS were all rated with the highest 5-star rating in Virginia Tech's latest results for bicycle helmets.

Lazer Impala Press Release

Jumping further than you expect. The new Lazer Impala MTB helmet combines everything to provide a light helmet that is at home on even the roughest terrains and ready for all conditions.

Lazer Coyote Press Release

A versatile trickster able to adapt to all surroundings. Being ready to expand your horizon into new territory. The new Lazer Coyote MTB helmet removes complexity, providing a pure experi...

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E-Bikes

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Lazer

Lazer is passion, performance and the joy of riding.

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PRO

Powers your performance