Corporate
News Releases
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ION GÖTTLICH TURNS PRO
Virtual cycling superstar Ion Göttlich, all one hundred and something kilograms of him, has joined the PRO team. This year will see Göttlich putting PRO’s products through their paces on ...
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SHIMANO AND LAURENS TEN DAM TEAM UP TO RELEASE ALTERNATIVE FLANDERS VIDEO
Laurens Ten Dam is switching from Road to Gravel in partnership with SHIMANO. The partnership is launched with a new video in which Laurens explores the alternative side of Flanders, navi...
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Shimano MTB riders face the cameras… on Facebook live!
World class MTB and BMX riders join Shimano for Facebook Live and Instagram takeover sessions
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Shimano hosts Road athlete interviews during racing hiatus
With national and international bike races on a temporary hiatus and world class bike racers forced to stay at home, Shimano is bringing these athletes into fans’ homes through a series o...
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SHIMANO BECOMES OFFICIAL DRIVETRAIN, BRAKE AND DRIVE UNIT PARTNER OF THE EWS AND EWS-E
Shimano has signed as the official Drivetrain, Brake and Drive Unit Partner of the Enduro World Series (EWS) and the all-new EWS-E.
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COMPONENT BRAND PRO SIGNS UP WITH FORMER PROFESSIONAL LAURENS TEN DAM
After a long career using saddles, stems and handlebars from Shimano owned brand PRO, former professional rider Laurens Ten Dam has put pen to paper on a deal with the global component br...
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SHIMANO CELEBRATES OPENING OF 1000TH SERVICE CENTER
With the installation of its latest Shimano Service Center store concepts at Cycle Revolution in Colchester and Ipswich, Shimano has reached a significant landmark in its goal to provide ...
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Team Sunweb and bikefitting.com partner up to find that extra 1%
Team Sunweb and bikefitting.com partner up to find that extra 1%
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SHIMANO SETS OUT BICYCLE RETAILER SERVICES AT EUROBIKE
The Shimano Service Center concept focuses on the bike service aspect of bike shops, which is the central concept behind the Service Center marketing campaign ‘excellent bike care by the ...
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JOIN THE SHIMANO BRANDS AT EUROBIKE
Discover the new products from SHIMANO, PRO, PEARL IZUMI, LAZER and BIKEFITTING.COM at EUROBIKE 2019
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BOOK YOUR PLACE AT THE SHIMANO EUROBIKE GRAVEL LOUNGE
Daily scheduled of talks from bike brands, accessory brands and other key people from the world of Gravel
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SHIMANO EXPERIENCE CENTER OPENS DOORS TO PUBLIC
Shimano’s Experience Center brings together all elements of the Japanese companies interests - including cycling, fishing and rowing, together with representations from some of its subsid...
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Closer cooperation between the UCI and Shimano to reinforce cycling solidarity actions around the...
Industry-leading cycle component manufacturer Shimano Inc. has donated 50 Ultegra Di2 groupsets to the UCI Solidarity Program to help the UCI in providing more training to cycling mechani...
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SHIMANO EUROPE NAMES NIELS DE LANGE AS SALES DIRECTOR
Shimano's Niels De Lange will be promoted to Sales Director, taking charge of Shimano Europe OTC Sales, OEM Sales and PRO product coordination. At the same time Yukinobu Nakamura will be...
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Management changes at Shimano Europe Fishing Tackle and Shimano Benelux
Shimano's Erik Naberman has been appointed as the new Managing Director of Shimano Europe’s Fishing Tackle Division. Furthermore Shimano's René Veenhuizen will replace Erik Naberman as th...
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New organisation of Shimano Europe Group
In a move aimed at consolidating and simplifying business operations, Shimano Europe will bring its bike and fishing divisions and its bikefitting.com division into one centralized company.
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SHIMANO PROVIDES RIDERS WITH NEUTRAL SUPPORT AT RCS SPORTS’ ITALIAN RACE PROGRAMME
Riders at events including Giro d’Italia, Strade Bianche, Tirreno Adriatico, Milano Sanremo, Gran Piemonte, Milano Torino, Giro di Lombardia all to receive in-race support from Shimano.
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Pearl Izumi Introduces Spring 2018 Collection at Eurobike
For Spring 2018, Pearl Izumi introduces significant evolutions of its mountain bike and road collections, with a focus on the emerging category of Dirt riders, a super premium PI / BLACK ...
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Pearl Izumi Introduces PI DRY™ Fabric Technology for Fall 2017
PI Dry is a hydrophobic treatment used on knit or woven fabrics that makes fibers repel water, without effecting the breathability or feel of the fabric. Durability was a key area of focu...
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Shimano Social Ride & BBQ at Eurobike 2017
Join us for a bike ride, BBQ and beer on Wednesday 30th August at this year's Eurobike!