Team Picnic PostNL welcomes Lazer as new helmet partner.

With 2025 just around the corner Lazer and Picnic PostNL, formerly Team dsm-firmenich PostNL are delighted to announce their new partnership that will result in Lazer being the new helmet provider for the upcoming road cycling season.

A partnership between both is not unfamiliar, Lazer is a familiar face to the team and is tightly linked with the team's long-standing partner Shimano.

The professional riders of Team Picnic PostNL competing at UCI World Tour level for men and women, as well as the development team at UCI Continental level, will be protected by the new Lazer Z1 KinetiCore, Vento KinetiCore for optimal aerodynamic performance and the Lazer time trial helmet Volante KinetiCore.

In competitive racing environments, where every millisecond matters, Lazer provides new cutting-edge technology to provide lightweight, comfortable, aerodynamic but comfortable helmets. Needed for the long gruelling tours and races the team will undertake.

Team Picnic Post NL Head of Science, Narelle Neumann said: “Professional cycling demands continual improvements in materials to optimise aerodynamics, weight, and comfort to perform at the highest levels and in all conditions. Through this new partnership we will maintain our position as a frontrunner on the technical aspect of cycling”

The Keep Challenging mentality of Picnic PostNL, focused on pursuing dreams and not accepting the status quo, strongly matches the way of thinking at Lazer. Both are looking forward to the successful partnership where both are striving to pursue their dreams, help athletes to pursue their dreams and inspire other to pursue their dreams.

Managing Director, Lazer, Peter Duynslaeger said: “We are excited for what the future brings in the coming years and look forward to continue improving our road segment with feedback from the world class athletes.”

The WorldTour Men’s program, WorldTour Women’s program and a Development program all operate under the same umbrella. One collective, together under one name and one distinctive two-striped kit: Team Picnic PostNL.

One of the key pillars of Team Picnic PostNL is their Keep Challenging approach; working together with others, bringing each other up and utilising each other’s strengths to push forward.

Founded in 1919, Lazer has led the industry in helmet innovation, design, protection, and technology. A century of heritage, experience and passion means our helmets are some of the most advanced, lightweight, stylish, and well-ventilated on the market.

As a company, we’re constantly striving to forge new paths and disrupt the standard way of thinking. All our products are designed in Belgium and are available for every cyclist, based on the principle of universality, yet we’ve never forgotten our roots – we still ride our products over cobbled farm roads, and we’re still reaching to new heights to innovate, improve and create what we would want to use ourselves.

For more information, please contact Sofie Hertog, Lazer Sport NV.
E-mail Sofie.hertog@lazersport.com