It's a little over two weeks until the great and the good of the bike industry descend upon Friedrichshafen for the annual industry get-together. As you'd expect, the SHIMANO, PRO, PEARL IZUMI, LAZER and BIKEFITTING.COM booths in Hall B5 will feature the latest cycling components, accessories and services from our family of companies. But more than that, this year we'll have a number of activities for you to join:
Haven't had the chance to test GRX, the world's first dedicated Gravel groupset yet? Then we have a perfect opportunity for media guests. For the hard-working early birds we have daily 7:30-9:00am breakfast rides and for the party people we have a 17:30-19:30 evening ride on Wednesday 4th September, finishing with beers & BBQ at the Shimano truck. We have a limited number of GRX bikes available so book early!
>>> REGISTER FOR YOUR GRX RIDE HERE <<<
Want to hear a broader perspective on gravel? We've invited leading brands to share their gravel-specific products and give us their views on one of the hottest topics in cycling right now. Join our daily lunchtime sessions with lunch provided.
If you prefer your tyre size and tread narrow and slick then we have a tarmac-based social ride with TEAM SHIMANO on Wednesday evening. Whether you want to relax and unwind in the gruppeto or bust some stress at the head of the bunch, all riders are welcome. Riders should be ready to ride at 17:15 to cover 43km of Baden-Württemberg countryside. Expert guidance comes from local guides who will get you back to the Messe in time for the SHIMANO BBQ.
Join Lazer for a celebratory Belgian beverage on the first floor of their booth on Wednesday from 17-18:00 to mark the launch of their World Tour level world premiere.
In addition to the product introductions we made earlier in 2019 we also have some news to share about new SHIMANO clothing, footwear, retail services and PRO components. For guided walk-throughs of all new 2019 products you can register for a 1-to-1 appointment.
Shimano's on-booth catering is available for all visitors so when you're in need of a caffeine boost, sugar rush or hydration shot, make a bee-line for booth 300 at Hall B5 between 4-7 September at Friedrichshafen Messe.