JOIN THE SHIMANO BRANDS AT EUROBIKE

Register for Gravel Rides, lunchtime gravel discussion panels, 1-to-1 meetings and our evening BBQ.

It's a little over two weeks until the great and the good of the bike industry descend upon Friedrichshafen for the annual industry get-together. As you'd expect, the SHIMANO, PRO, PEARL IZUMI, LAZER and BIKEFITTING.COM booths in Hall B5 will feature the latest cycling components, accessories and services from our family of companies. But more than that, this year we'll have a number of activities for you to join:

1. SHIMANO GRAVEL RIDES

Haven't had the chance to test GRX, the world's first dedicated Gravel groupset yet? Then we have a perfect opportunity for media guests. For the hard-working early birds we have daily 7:30-9:00am breakfast rides and for the party people we have a 17:30-19:30 evening ride on Wednesday 4th September, finishing with beers & BBQ at the Shimano truck. We have a limited number of GRX bikes available so book early!

>>> REGISTER FOR YOUR GRX RIDE HERE <<<

2. EUROBIKE GRAVEL LOUNGE

Want to hear a broader perspective on gravel? We've invited leading brands to share their gravel-specific products and give us their views on one of the hottest topics in cycling right now. Join our daily lunchtime sessions with lunch provided.

>>> BOOK YOUR SEAT IN THE SHIMANO GRAVEL LOUNGE HERE <<<

3. ROAD RIDE & BBQ

If you prefer your tyre size and tread narrow and slick then we have a tarmac-based social ride with TEAM SHIMANO on Wednesday evening. Whether you want to relax and unwind in the gruppeto or bust some stress at the head of the bunch, all riders are welcome. Riders should be ready to ride at 17:15 to cover 43km of Baden-Württemberg countryside. Expert guidance comes from local guides who will get you back to the Messe in time for the SHIMANO BBQ.

>>> SIGN UP FOR THE SHIMANO ROAD RIDE & BBQ HERE <<<

4. LAZER HELMET

Join Lazer for a celebratory Belgian beverage on the first floor of their booth on Wednesday from 17-18:00 to mark the launch of their World Tour level world premiere.

5. ONE-TO-ONE APPOINTMENTS

In addition to the product introductions we made earlier in 2019 we also have some news to share about new SHIMANO clothing, footwear, retail services and PRO components. For guided walk-throughs of all new 2019 products you can register for a 1-to-1 appointment.

>>> BOOK YOUR ONE-TO-ONE APPOINTMENT HERE <<<

6. DON'T FORGET...

Shimano's on-booth catering is available for all visitors so when you're in need of a caffeine boost, sugar rush or hydration shot, make a bee-line for booth 300 at Hall B5 between 4-7 September at Friedrichshafen Messe.

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We look forward to seeing you at the show!

About Shimano

About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With over 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see: bike.shimano.com

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