News Releases
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SHIMANO GRAND TOUR CHALLENGE GOES LIVE ON STRAVA
In honour of the 3 grand tours, SHIMANO is challenging you to ride 333km or more during in the next 3 weeks.
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ION GÖTTLICH TURNS PRO
Virtual cycling superstar Ion Göttlich, all one hundred and something kilograms of him, has joined the PRO team. This year will see Göttlich putting PRO’s products through their paces on ...
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SHIMANO AND LAURENS TEN DAM TEAM UP TO RELEASE ALTERNATIVE FLANDERS VIDEO
Laurens Ten Dam is switching from Road to Gravel in partnership with SHIMANO. The partnership is launched with a new video in which Laurens explores the alternative side of Flanders, navi...
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Shimano hosts Road athlete interviews during racing hiatus
With national and international bike races on a temporary hiatus and world class bike racers forced to stay at home, Shimano is bringing these athletes into fans’ homes through a series o...
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COMPONENT BRAND PRO SIGNS UP WITH FORMER PROFESSIONAL LAURENS TEN DAM
After a long career using saddles, stems and handlebars from Shimano owned brand PRO, former professional rider Laurens Ten Dam has put pen to paper on a deal with the global component br...
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Team Sunweb and bikefitting.com partner up to find that extra 1%
Team Sunweb and bikefitting.com partner up to find that extra 1%
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Lazer launches its lightest helmet ever!
So light you barely feel it on your head, so nice it will make heads turn, so comfortable you'll forget you're wearing it!
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ACCESSORISE LIKE A PRO WITH NEW PRO BIKE COMPONENTS
Behind every great bike and every great ride should be some key accessories to enhance your experience. With that in mind, PRO has unveiled more than 20 new products to elevate your rides...
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NEW SHIMANO TRACK, TRIATHLON AND E-BIKE SHOES AMONGST EUROBIKE FOOTWEAR HIGHLIGHTS
New Shimano footwear for 2020 includes an elite level RC901T track racing shoe and an elite TR9 triathlon shoe, as well as updates to popular Road, XC and Enduro/DH models, plus two speci...
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Team Jumbo-Visma and Lazer helmets extend and enhance partnership
Lazer extends one of the most successful sponsorships ever.
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JOIN THE SHIMANO BRANDS AT EUROBIKE
Discover the new products from SHIMANO, PRO, PEARL IZUMI, LAZER and BIKEFITTING.COM at EUROBIKE 2019
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BOOK YOUR PLACE AT THE SHIMANO EUROBIKE GRAVEL LOUNGE
Daily scheduled of talks from bike brands, accessory brands and other key people from the world of Gravel
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NEW PRO STEALTH SADDLE SLIMS DOWN FOR THE TOUR DE FRANCE
15% weight reduction and ultra-modern look for STEALTH SUPERLIGHT saddle, maximizing performance and comfort with minimum weight
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TIAGRA COMPONENTS UPGRADED WITH IMPROVED HYDRAULIC BRAKE SYSTEM
Shimano has announced an upgraded version of its popular TIAGRA range with the promise of an enhanced cycling experience for riders new to road biking.
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SHIMANO GRX BRINGS WORLD’S FIRST DEDICATED GRAVEL & ADVENTURE COMPONENT SERIES
Featuring multiple options including double and single drivetrains, mechanical or electronic shifting, 11 and 10-speed drivetrains, dropper post integration and wide or close-range gear r...
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E-BIKE ON THE DROPS WITH SHIMANO STEPS
SShimano will combine Di2 technology and road technology with the release of new firmware that allows e-bikes with Di2 electronic shift buttons on drop handlebars to be used for toggling ...
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Team Sunweb welcomes Lazer helmets as new technical partner
Team Sunweb is proud to announce that they have teamed up with Lazer as their helmet supplier and technology partner.
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5-STAR RATING FOR LAZER Z1 MIPS
The 5-STAR rating for the Lazer Z1 MIPS by Virginia Tech University made it the lightest bicycle helmet ever receiving this top score.
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NEW E-TUBE RIDE APP COMPLETES THE SHIMANO STEPS E-BIKE EXPERIENCE
A new Shimano app is now available for e-bike riders to monitor all their riding information in a new, simple and bold smart phone display.
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Yates' Vuelta win secures Shimano a hat-trick of Grand Tour winners
Mitchelton-Scott's Simon Yates completes a clean sweep of 2018 Grand Tour winners using Shimano Dura-Ace.