Road

6 May 2020
Corporate

ION GÖTTLICH TURNS PRO

Virtual cycling superstar Ion Göttlich, all one hundred and something kilograms of him, has joined the PRO team. This year will see Göttlich putting PRO’s products through their paces on ...

28 April 2020
Corporate

SHIMANO AND LAURENS TEN DAM TEAM UP TO RELEASE ALTERNATIVE FLANDERS VIDEO

Laurens Ten Dam is switching from Road to Gravel in partnership with SHIMANO. The partnership is launched with a new video in which Laurens explores the alternative side of Flanders, navi...

10 April 2020
Corporate

Shimano hosts Road athlete interviews during racing hiatus

With national and international bike races on a temporary hiatus and world class bike racers forced to stay at home, Shimano is bringing these athletes into fans’ homes through a series o...

12 March 2020
Corporate

COMPONENT BRAND PRO SIGNS UP WITH FORMER PROFESSIONAL LAURENS TEN DAM

After a long career using saddles, stems and handlebars from Shimano owned brand PRO, former professional rider Laurens Ten Dam has put pen to paper on a deal with the global component br...

18 December 2019
Corporate

Team Sunweb and bikefitting.com partner up to find that extra 1%

28 September 2019
Road

Lazer launches its lightest helmet ever!

So light you barely feel it on your head, so nice it will make heads turn, so comfortable you'll forget you're wearing it!

3 September 2019
Apparel & Accessories

ACCESSORISE LIKE A PRO WITH NEW PRO BIKE COMPONENTS

Behind every great bike and every great ride should be some key accessories to enhance your experience. With that in mind, PRO has unveiled more than 20 new products to elevate your rides...

3 September 2019
E-Bikes

NEW SHIMANO TRACK, TRIATHLON AND E-BIKE SHOES AMONGST EUROBIKE FOOTWEAR HIGHLIGHTS

New Shimano footwear for 2020 includes an elite level RC901T track racing shoe and an elite TR9 triathlon shoe, as well as updates to popular Road, XC and Enduro/DH models, plus two speci...

2 September 2019
Road

Team Jumbo-Visma and Lazer helmets extend and enhance partnership

Lazer extends one of the most successful sponsorships ever.

20 August 2019
Corporate

JOIN THE SHIMANO BRANDS AT EUROBIKE

Discover the new products from SHIMANO, PRO, PEARL IZUMI, LAZER and BIKEFITTING.COM at EUROBIKE 2019

20 August 2019
Corporate

BOOK YOUR PLACE AT THE SHIMANO EUROBIKE GRAVEL LOUNGE

Daily scheduled of talks from bike brands, accessory brands and other key people from the world of Gravel

4 July 2019
Road

NEW PRO STEALTH SADDLE SLIMS DOWN FOR THE TOUR DE FRANCE

15% weight reduction and ultra-modern look for STEALTH SUPERLIGHT saddle, maximizing performance and comfort with minimum weight

7 May 2019
Road

TIAGRA COMPONENTS UPGRADED WITH IMPROVED HYDRAULIC BRAKE SYSTEM

Shimano has announced an upgraded version of its popular TIAGRA range with the promise of an enhanced cycling experience for riders new to road biking.

7 May 2019
Road

SHIMANO GRX BRINGS WORLD’S FIRST DEDICATED GRAVEL & ADVENTURE COMPONENT SERIES

Featuring multiple options including double and single drivetrains, mechanical or electronic shifting, 11 and 10-speed drivetrains, dropper post integration and wide or close-range gear r...

2 April 2019
E-Bikes

E-BIKE ON THE DROPS WITH SHIMANO STEPS

SShimano will combine Di2 technology and road technology with the release of new firmware that allows e-bikes with Di2 electronic shift buttons on drop handlebars to be used for toggling ...