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Lazer launches its lightest helmet ever

September 28, 2019 The brand new Lazer Genesis¹, the lightest helmet Lazer has ever made, resets the bar for top-level performance. With only 189 grams² of protection, it is so light you will forget it is on your head!

Peak performance is achieved when things fall into place, when the head is free from obstructions, when the mind drives the legs. The Lazer Genesis helmet helps you to reach maximum performance. On the flats, in the mountains, in the dirt, in sunshine or in rain, it performs. Light as a feather, aerodynamic as a bird, fitting like a glove. It will help you focus on what matters, pedaling those legs.

The superlight version of Lazer’s’ patented Advanced Rollsys System® secures an easy 360° adjustment. Together with the Adjustable Head Basket, it secures a perfect and comfortable fit. The Lazer Genesis features ingenious vent channeling, maximizing cooling efficiency along the warmer rides. It even generates a better ventilation versus riding bear headed³. Both Race and Comfort padding sets are included to save grams or increase comfort.

The patented Aeroshell that is available as option simply transfers the Lazer Genesis to an aerodynamic yet still lightweight helmet. During the colder rides, the Aeroshell can be used as a cover that will protect you from the elements.

The Lazer Genesis will be offered in all main standards (CE, CPSC and AS). It will be made available in versions with and without MIPS.

The Lazer Genesis will have its debut during the UCI World Championship in Yorkshire (UK). The helmet will be proudly used by top tier teams such as Jumbo Visma, Team Sunweb, and Corendon-Circus.

¹ Within the US and Canada regions the helmet will be named G1

² Based on CE model in size S, non-MIPS version

³ During ventilation testing the ventilation of the head while riding bear headed is set at 100%. The Genesis performs at 108%, mainly by the open structure and the smart air guidance towards the rear part of the riders’ head.

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DETAILS

Fit System:     Advanced Rollsys System

Construction: In-Mold

Ventilation:      22 Vents

Weight:           189g (S-CE)

Certification:   CE-CPSC-AS

Sizes:              S / M / L

Colours:           Titanium, Matte Black, Black Red, Flash Orange, Matte Blue, White Black, Flash Yellow

SRP:               €219,95/$219,95 (non-MIPS) / €239,95/$239,95 (MIPS)

Availability:      November 2019

FEATURES

-          Lightweight

- Internal ventilation channels

- Advanced Rollsys fit system

-          Comes with Race and Comfort padding

-          Reflective stickers (Black, Flash Orange & Flash Black)

-          Aeroshell compatible (option)

 

NOTES FOR EDITOR

ABOUT LAZER: Lazer is the world’s oldest helmet company, having started out making old leather hairnets for Belgian hardmen racing steel bicycles over cobbled farm roads. Lazer’s products are the result of 100 years of experience, passion and dedication. Lazer is always trying to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into one of the most innovative helmet companies in the world.

Lazer designs bicycle helmets on its home soil in Belgium and markets these products globally, in almost every country, on every continent. Over the years, Lazer teamed up with some of the greatest champions the world has ever seen to create some of the most progressive products ever used! Today we continue the tradition of working with top athletes to create world-class products. Lazer stands for the passion of performance and the joy of riding.

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