Team Jumbo-Visma and Lazer helmets extend and enhance partnership

September 2, 2019


After an extremely successful Tour de France and with high ambitions for current and future races, Team Jumbo-Visma and Lazer are proud to announce that they have prolonged their partnership for the supply of Lazer helmets and development partnership for the team. In addition, Lazer will be added to the partners of the new Academy team of Team Jumbo-Visma.

Lazer will be supplying Team Jumbo-Visma with the latest developments within cycling helmets, such as the aero Lazer Bullet 2.0 with its adjustable ventilation, the extremely low-drag Lazer Victor and the lightest helmet that Lazer has ever made. In addition, both partners will join forces within the development of future helmet technologies.

The partnership between the team and Lazer is another mark within Lazer’s anniversary year, with which it takes 100 years of experience within head protection to the team.

Mike Smink, Commercial Director of Lazer Sport: “We are extremely proud to continue securing the safety and performance of the successful Team Jumbo-Visma riders. On top, the joined development with the team will push our future developments forward, aiming to enhance safety, performance and comfort of all cyclists.”

Richard Plugge, CEO of Team Jumbo-Visma: “With the extension of Lazer as supplier and development partner, Team Jumbo-Visma’s experts and Lazer will work closely together to make the next steps in aerodynamics, as well as safety improvements and temperature control. Based on our experience and results of the past years we are confident that the partnership with Lazer will support us within our future ambitions.”


ABOUT LAZER: Lazer is the world’s oldest helmet company, having started out making old leather hairnets for Belgian hardmen racing steel bicycles over cobbled farm roads. Lazer’s products are the result of 100 years of experience, passion and dedication. Lazer is always trying to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into one of the most innovative helmet companies in the world.

Lazer designs bicycle helmets on its home soil in Belgium and markets these products globally, in almost every country, on every continent. Over the years, Lazer teamed up with some of the greatest champions the world has ever seen to create some of the most progressive products ever used! Today we continue the tradition of working with top athletes to create world-class products. Lazer stands for the passion of performance and the joy of riding.

About Shimano

Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.

By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.

In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.

Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment.

Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products.

With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.

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