Team Jumbo-Visma and Lazer helmets extend and enhance partnership

September 2, 2019

After an extremely successful Tour de France and with high ambitions for current and future races, Team Jumbo-Visma and Lazer are proud to announce that they have prolonged their partnership for the supply of Lazer helmets and development partnership for the team. In addition, Lazer will be added to the partners of the new Academy team of Team Jumbo-Visma.

Lazer will be supplying Team Jumbo-Visma with the latest developments within cycling helmets, such as the aero Lazer Bullet 2.0 with its adjustable ventilation, the extremely low-drag Lazer Victor and the lightest helmet that Lazer has ever made. In addition, both partners will join forces within the development of future helmet technologies.

The partnership between the team and Lazer is another mark within Lazer’s anniversary year, with which it takes 100 years of experience within head protection to the team.

Mike Smink, Commercial Director of Lazer Sport: “We are extremely proud to continue securing the safety and performance of the successful Team Jumbo-Visma riders. On top, the joined development with the team will push our future developments forward, aiming to enhance safety, performance and comfort of all cyclists.”

Richard Plugge, CEO of Team Jumbo-Visma: “With the extension of Lazer as supplier and development partner, Team Jumbo-Visma’s experts and Lazer will work closely together to make the next steps in aerodynamics, as well as safety improvements and temperature control. Based on our experience and results of the past years we are confident that the partnership with Lazer will support us within our future ambitions.”

NOTES FOR EDITOR

ABOUT LAZER: Lazer is the world’s oldest helmet company, having started out making old leather hairnets for Belgian hardmen racing steel bicycles over cobbled farm roads. Lazer’s products are the result of 100 years of experience, passion and dedication. Lazer is always trying to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into one of the most innovative helmet companies in the world.

Lazer designs bicycle helmets on its home soil in Belgium and markets these products globally, in almost every country, on every continent. Over the years, Lazer teamed up with some of the greatest champions the world has ever seen to create some of the most progressive products ever used! Today we continue the tradition of working with top athletes to create world-class products. Lazer stands for the passion of performance and the joy of riding.