SHIMANO Introduces Next Generation S-PHYRE Super Light Eyewear, Along with New EQUINOX and PULSAR Models for Unmatched Clarity, Protection, and Performance

SHIMANO announces its 2025 eyewear collection, the new lineup reinforces Shimano’s commitment to providing cyclists with premium eyewear that combines performance, comfort and environmental responsibility.

Shimano expands its lineup of premium eyewear with three new models that combine advanced optics with precision engineering to help riders perform at their best. Featuring sleek, modern designs with lightweight and durable construction, the new S-PHYRE SL, EQUINOX, and PULSAR eyewear deliver the ultimate in speed, style, and functionality for optimal performance in any riding condition.

Shimano’s proprietary RIDESCAPE lens technology includes three lens options that are tuned for different riding conditions and terrain types. From sunny days on the road to riding through mixed shadows on a forest trail or chasing the dimming light of an evening gravel ride, RIDESCAPE transmits the right amount of light to boost visibility. Details that would normally be washed out, dull, or flat become more clearly defined, vibrant, and vivid.

Each RIDESCAPE lens is crafted from premium-grade polyamide, delivering superior optical clarity and targeted performance for specific riding environments. This technology reduces eye strain and enables riders to focus on the road ahead of them at all times.

Find your perfect lens and fit, by visiting the Shimano Eyewear Selector.

For high-performance riding, the new S-PHYRE SL features a super lightweight, one-piece lens, and rimless design for racers looking to drop every gram of weight possible. The invisible frame and nose piece create a sleek, aerodynamic look while curved temples ensure a secure fit on any terrain.

The frameless construction delivers featherweight comfort and performance, optimized for riders with smaller faces or those seeking a sleeker fit. With crystal color temple options, the rimless frame design delivers a secure and comfortable fit.

• RIDESCAPE RD: Black Sapphire, Matte Crystal, Purple Sapphire, and Pink Sapphire
• RIDESCAPE OR: Black Sapphire, and Yellow Sapphire
• RIDESCAPE GR: Green Sapphire
• Frame: Rilsan® clear G850 Rnew® bio-based polyamide materials
• Weight: 23.7 grams
• MSRP: $150.00 USD, €149.95 EUR

Borrowing performance features and design cues from Shimano S-PHYRE eyewear, the new EQUINOX lineup delivers a lightweight half-rim frame and unique temple structure for a secure fit in any riding condition. The unique cutout temple structure integrates seamlessly with a wide range of helmets for all-day comfort and protection from the elements.

Equipped with a one-piece cylindrical lens for a wide field of view, EQUINOX offers enhanced wraparound protection, shielding your eyes from wind, debris, and the elements.

• RIDESCAPE RD: Matte Black, Matte White, Smokey Pink
• RIDESCAPE OR: Matte White, Teal
• RIDESCAPE GR: Teal, Transparent Gray
• Frame: Rilsan® clear G850 Rnew® bio-based polyamide materials
• Spare Lens: Clear
• Weight: 25.2 grams
• MSRP: $125.00 USD, €119.95 EUR

The lightweight and durable PULSAR eyewear offers a large, one-piece lens for enhanced eye protection and visibility when hitting the trails. It features a detachable lower rim for added versatility and allows riders to switch between a full-frame look and sleek half frame design while maintaining a wide field of view. With interchangeable RIDESCAPE lenses, optimized for MTB and gravel riding, picking the right line won’t be an issue, while the photochromic lens option is ideal for variable light conditions.

• RIDESCAPE OR: Matte Black, Forest Gray, Lilac, Tealberry, and Teal
• RIDESCAPE GR: Sage Green
• Photochromic Gray: Matte Black, and Ivory
• Frame: Rilsan® clear G850 Rnew® bio-based polyamide materials
• Weight: 29.8 grams
• MSRP: $100.00 USD, €89.95 EUR

NOTES TO EDITORS

1. Embargo: Thursday, February 6, 2025, at 17:00 CET.
2. To download hi-resolution images, please visit: