Lazer announces end to long standing partnership with Team Jumbo-Visma.

After a successful and pleasant partnership with Team Jumbo-Visma, helmet brand Lazer announces an end to the 6-year long lasting collaboration.

In this time Lazer helped make the team grow to where it is now, and vice-versa. Invaluable feedback and input from the riders on what they demand from a helmet, and what a helmet should provide during gruelling multi-day races, resulted in incredible results that the brand now incorporates across its whole helmet range. 

After enjoying exposure of two Tour de France victories, and a Grand Tour Trilogy, it is time for both parties to part ways at the end of 2023. Despite the end to this high-profile partnership, Lazer is set to unveil exciting developments in the future as it looks to continue its growth by seeking out new ventures.

“In 2024, we will focus on our urban and MTB range, as they are both important growing markets for our brand. This however does not deter us from our first love of road cycling, where the FDJ Suez Women’s team still gets our full attention to continue to grow and support the growth of woman’s cycling. As well as supporting different cycling federations such as Belgian Cycling with their journey to the Olympic games in 2024.” – Peter Duynslaeger, Commercial Director Lazer

Lazer wishes Team Visma Lease a bike all the best in the future.

For more information, please contact Sofie Hertog, Lazer Sport NV.
E-mail Sofie.hertog@lazersport.com