Shimano introduces all-new Gravity Enduro series footwear

Inspired by the modern mountain biker, Shimano introduces an all-new series of SPD-compatible footwear that optimizes on-bike control in technical terrain and enhanced grip on slippery hike-a-bike sections. The Gravity Enduro (GE) lineup delivers a fully re-vamped range of footwear featuring the new ULTREAD GE outsole. Find the flow in rugged, technical terrain with the uncompromised comfort and control of Shimano’s all-new GE footwear.

Shimano’s benchmark, high-end gravity shoe, the GE900 features a TORBAL 2.0 midsole that allows the heel section to move torsionally, maintaining full range of motion for improved comfort, fluidity, and on-bike control. A full-length EVA midsole reinforced with carbon reduces weight and enhances pedalling efficiency. Featuring a BOA® Fit System with shield and instep strap, the GE900 deliver quick and precise closure and superior foot hold for aggressive pedalling over rough terrain.

A neoprene ankle collar keeps trail debris out, while the robust, quick-drying synthetic leather upper with mesh window stands up to the roughest terrain and helps keep you cool. An enduro-optimized ULTREAD GE outsole delivers enhanced grip on slippery hike-a-bike sections and has a molded pedal channel that provides a stable shoe-to-pedal connection even when riding unclipped on technical terrain. Shimano’s flagship high-end SPD-compatible gravity shoe, the GE900 is the ideal choice for aggressive enduro and downhill racing and riding.

• BOA® Fit System L6 dial with instep strap
• Durable synthetic leather upper
• Integrated neoprene gaiter
• Carbon reinforced TORBAL 2.0 midsole
• ULTREAD GE Outsole
• Extended SPD Pedal Channel
• Volume Trail Last
• Colors: Black, Olive
• Weight: 423g (size 42)
• MSRP: $225.00 USD, €219.95 EUR
• Sizes: 38 - 48

Whether racing or just out for a pedal with the crew, the GE700 enduro shoe lets you confidently tackle technical terrain. Like the GE900, these shoes features Shimano’s TORBAL 2.0 midsole so the heel section can easily twist to provide more control and comfort while riding over technical terrain. The ULTREAD GE outsole enhances grip on slick trails and has a molded pedal channel for a superior connection between shoe and bike. The GE7 utilizes a lace closure system with reinforced guides as well as an instep strap for enhanced foot hold.

• Heavy duty cushioned synthetic leather upper
• TORBAL 2.0 midsole
• Raised and padded ankle collar
• Colors: Black, Light Grey
• Weight: 417g (size 42)
• MSRP: $180.00 USD, €179.95 EUR
• Sizes: 38-48

Confidently tackle technical terrain with the trail ready GE500 gravity shoe. Featuring the same TORBAL 2.0 midsole as the GE900 and GE700 shoes, these performance trail shoes offer enhanced heel movement for on-bike control and comfort. They also utilize Shimano's ULTREAD GE outsole, new for this performance shoe level, so you get the same impressive grip but paired with a more casual, breathable fabric upper. The midfoot SPD placement improves stability and bike control while layered half-length EVA foam absorbs impacts on and off the bike. Finally, the skate-style laces and massive instep strap optimize fit and comfort, no matter what trials you ride.

• ULTREAD GE Outsole
• TORBAL 2.0 midsole
• Raised and padded ankle collar
• Men’s Colors: Black, Light Green, Sand Beige
• Women’s Colors: Denim, Black
• Men's Weight: 399g (size 42)
• Women’s Weight: 375g (size 40)
• Men's Sizes: 38-48
• Women's Sizes: 36-44
• MSRP: $140.00 USD, €119.95 EUR

To download product and lifestyle images of the Gravity Enduro Footwear collection, please visit:

NOTES TO EDITORS:

1. Embargo: Tuesday, August 1, 2023 at 18:00 CEST
2. About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With over 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see: bike.shimano.com