A new joint venture between Shimano and IMBA Europe aims to enhance sustainable trail management, and further development through advocacy and education.
A firmware update for all current EP801 riders, which will be standard on all bikes built following this firmware’s release, can now be directly applied by the rider using the latest version of Shi...
Aimed at helping increase and sustain mountain bike trails and trail access around the world, Shimano is commiting $10 million USD, over the next 10 years, to support and facilitate trail projects ...
Key features developed by Shimano Enduro World Cup Race Teams sees Shimano’s race-winning EP801 drive unit receiving some exciting new features and more customization options.
Shimano is pleased to announce a new partnership with UCI Downhill World Champion, Camille Balanche. This new collaboration will see her exclusively wear SHIMANO’s GE900 shoes this season.
Shimano is launching a new, affordable component system, SHIMANO ESSA, which will be compatible with the bicycle component maker’s current 8-speed flat-bar systems.
Take total control in technical terrain with Shimano’s new GE series footwear, delivering uncompromised performance for aggressive trail and downhill riding.
Refined for superior grip and confidence, Shimano introduces an all-new series of footwear that optimizes on-bike control in technical terrain and enhanced grip on slippery hike-a-bike sections.
With nearly 40 years of experience in offering hardware and software solutions, bikefitting.com is excited to launch their most advanced fitting tool yet: the Fit Bike.
With a lightweight, and robust appearance, PRO introduces two new saddles as part of a new design and overarching naming convention, which will make saddle identification easier for cyclists, bike ...
Shimano is excited to announce that we are taking it one step further, by introducing SHIMANO CUES: a brand-new approach to our mid-tier lifestyle component lineup.
