TRAIL BORN

SHIMANO is proud to announce its new Trail Born Fund, aimed at helping increase and sustain mountain bike trails and trail access around the world. Delivering an unprecedented level of industry support, Shimano will donate $10 million USD, over the next 10 years, to support and facilitate trail projects and trail advocacy organizations.

Working closely with these trusted partners, Shimano will ensure truly meaningful and sustainable gains are made — both on a local and global scale — and is excited to support the hard work of dedicated and passionate trail builders.

Building and maintaining great trails is expensive. Really expensive. Cost typically ranges from $10,000 to $45,000 per mile, which includes everything from permitting and impact studies to tools, materials, and labor. But Shimano believes the return on investment is priceless. Supporting trail building and trail advocacy helps protect and expand trail access. And that means more places for all of us to ride—and more opportunities for new riders, like kids, to discover this amazing sport.

The Trail Born Fund will first focus on select areas in North America, Europe and Oceania and will further expand across these regions through 2025. By 2026, Trail Born aims to effect change across the mountain bike riding world, with the addition of Asia, Africa, and Central and South America. In all cases, support will be earmarked for legal and sustainable trails, and funds will be allocated only after a thorough review of the advocacy organizations and proposed projects.

Shimano will also help promote these chosen projects, telling the stories of the people and places behind these critical efforts. We’ll also aid in the identification and acquisition of additional funding from other sources such as private donations and government grant programs.¹

With the 1983 launch of DEORE XT M700 - the world’s first MTB-specific component group - Shimano helped give life to the emerging sport of mountain biking. We’ve been there from the very beginning, recognizing that this growing discipline was different from anything the cycling world had seen before. For Shimano that meant delivering the right gear necessary to help evolve and enhance this new and exciting form of two-wheeled adventure.

In the ensuing decades, Shimano’s commitment to progressive product development and precision engineering of discipline-specific components has consistently set the standard for performance, durability, comfort, and control.

During this time, Shimano also quickly realized that unlike road riding, where the required terrain exists by default, mountain biking requires collective collaboration to create and maintain unique and desirable places to ride. Indeed, the roots of mountain biking are trails and without a strong root system the proverbial tree will come crashing down.

Shimano has done much to help bolster the sport, supporting countless trail advocacy and trail building efforts through the years. And now, with Trail Born Fund, we’re taking things a step further.

Because just like you, we’re riders, too.

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¹ Information on selected trail organizations and how future organizations can get involved with the Trail Born Fund will be shared after the initial launch of program.

NOTES TO EDITORS

1. Embargo: Monday, July 29, 2024, at 18:00 CEST.
2. About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With over 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see: mtb.shimano.com