LAZER INTODUCES NEW CERRO KINETICORE MIXED TERRAIN PROTECTION.

Cerro KinetiCore offers the best of both worlds, as this helmet feels right at home both on smooth tarmac roads and off-road in the dirt.

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Important qualities, such as eyewear docking slots to keep glasses in place on bumpy roads, KinetiCore technology to protect against direct and rotational impact and a magnetic buckle to provide a secure fit, will keep you safe in style wherever the route takes you. While a small visor combined with an insect net protects riders from rain, gravel, mud, and the sun’s glare.

Available in 6 colorways suitable to fit everybody’s riding styles.

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Specs:

·        Available in three sizes (S / M / L)

·        Lightweight 270g M CE

·        RRP €99,99 / $99,99

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Lazer KinetiCore technology

Reimagining modern helmet design with over ten years of research and development, Lazer’s KinetiCore technology features built-in rotational-impact protection thanks to unique Controlled Crumple Zones incorporated into the internal structure of the helmet. The result of this integrated design is advanced multi-directional protection that allows riders to ride with confidence. KinetiCore also uses less overall material for improved ventilation, a lighter-weight helmet design, and fewer plastics used in construction.

Virginia Tech Helmet Ratings

All helmets sold must be certified to meet minimum safety requirements. However, not all helmets are created equal and two helmets that meet the official standard for certification may offer different levels of impact protection. The Virginia Tech Helmet Lab is 100% independent of any funding or influence from helmet manufacturers and provides unbiased ratings on a 5-star scale that allows consumers to make informed decisions when purchasing. Simply stated, the ratings identify which helmets best reduce concussion risk. More stars equate to better protection, with 5 stars representing the best available helmets.  

 

About Lazer

Founded in 1919, Lazer has led the industry in helmet innovation, design, protection, and technology. A century of heritage, experience and passion means our helmets are some of the most advanced, lightweight, stylish, and well-ventilated. As a company, we’re constantly striving to forge new paths and disrupt the standard way of thinking. All our products are designed in Belgium and are available for every cyclist, based on the principle of universality, yet we’ve never forgotten our roots – we still ride our products over cobbled country roads, and we’re still reaching to new heights to innovate, improve and create what we would want to use ourselves.

 

For more information, please contact Sofie Hertog, Lazer Sport NV.

E-mail Sofie.hertog@lazersport.com

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About Shimano

About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With over 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see: bike.shimano.com

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