With the installation of its latest Shimano Service Center store concepts at Cycle Revolution in Colchester and Ipswich, Shimano has reached a significant landmark in its goal to provide customers ...
Lazer’s helmet models Impala MIPS, Century MIPS and Blade+ MIPS were all rated with the highest 5-star rating in Virginia Tech's latest results for bicycle helmets.
Behind every great bike and every great ride should be some key accessories to enhance your experience. With that in mind, PRO has unveiled more than 20 new products to elevate your rides to the ne...
New Shimano footwear for 2020 includes an elite level RC901T track racing shoe and an elite TR9 triathlon shoe, as well as updates to popular Road, XC and Enduro/DH models, plus two specific Indoor...
The Shimano Service Center concept focuses on the bike service aspect of bike shops, which is the central concept behind the Service Center marketing campaign ‘excellent bike care by the people who...
