Lazer products get top marks in Virginia Tech helmet safety rating update

Virginia Tech, in collaboration with the Insurance Institute for Highway Safety, just released its latest testing results for bicycle helmets which included several Lazer products receiving its highest 5-star rating.

Lazer’s helmet models Impala MIPS, Century MIPS and Blade+ MIPS were all rated with the highest 5-star rating, joining its helmets that were rated at the same level in previous updates: Z1 MIPS and Cyclone MIPS. Lazer’s mid-priced Century MIPS helmets even achieved the highest score of all road helmets tested by Virginia Tech to date.

The Virginia Tech impact testing uses the STAR evaluation system to determine the helmet’s ability to reduce linear acceleration and rotational velocity of the head resulting from a range of impacts a cyclist might experience. Virginia Tech recommends the use of any 4- or 5-star rated helmet.

 

An overview of the tested Lazer helmet and rankings for 2019:

Century MIPS         ★★★★★

Blade+ MIPS           ★★★★★

Impala MIPS      ★★★★★

     

Coyote MIPS           ★★★★☆

  • jpg
  • jpg
  • jpg
  • jpg

 

Mike Smink, Commercial Director of Lazer Sport: “Lazer is delighted with the outcome of the test. Lazer invests heavily in product design and engineering and we conduct extensive in-house testing in the development of our products with safety being the primary goal. These Virginia Tech results reflect our efforts.

The CPSC tests for direct impact and overall helmet safety such as retention tests, roll-off and field of vision. This is the minimum safety standard. The tests of Virginia Tech have an increased focus on oblique impact which quantifies a measure of safety in addition to the CPSC testing standard. While not yet recognized by the CPSC we believe that the measurement and comparison of rotational safety is of value for the consumer to be aware of.”

For more information on Lazer bicycle helmets, its satisfaction guarantee and crash replacement program, visit www.lazersport.com

 

Source: https://www.helmet.beam.vt.edu/bicycle-helmet-ratings.html

 

NOTES FOR EDITOR

ABOUT LAZER: Lazer is the world’s oldest helmet company, having started out making old leather hairnets for Belgian hardmen racing steel bicycles over cobbled farm roads. Lazer’s products are the result of 100 years of experience, passion and dedication. Lazer is always trying to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into one of the most innovative helmet companies in the world.

Lazer designs bicycle helmets on its home soil in Belgium and markets these products globally, in almost every country, on every continent. Over the years, Lazer teamed up with some of the greatest champions the world has ever seen to create some of the most progressive products ever used! Today we continue the tradition of working with top athletes to create world-class products. Lazer stands for the passion of performance and the joy of riding.

EMBARGO: For immediate publication

About Shimano

Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.

By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.

In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.

Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment.

Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products.

With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.

Visit http://cycle.shimano-eu.com for more information.

Press contact details

Related Topics