With the UCI Road World World Championships starting this week in Bergen LAZER has designed special edition Bullet helmets to celebrate their athletes selection of participation. Each athlete will receive a commemorative Bullet helmet with their country flag on the customizable plate in honor of their selection.
The Bullet is LAZER's newest high end road cycling helmet, presented this year on stage 2 of the Tour de France in Dusseldorf. It found almost immediate success on the Champs Elysees with Dylan Groenenwegen winning the stage over Andre Greipel, also wearing LAZER's Bullet.
For any professional cyclist, selection to represent your country at the World Championships is a big honor and LAZER wants to recognize these athletes' achievements. The Bullet's aerodynamic properties and adjustable ventilation will be the perfect helmet to help our athletes achieve their best in Bergen.Liz Hatch Lazer -Communications Officer & Sponsorship Coordinator
The Bullet's superior aerodynamics and adjustable ventilation will prove valuable in Bergen, a city known for it's high annual precipitation. Should these conditions occur the Bullet will provide excellent protection from the elements.
Customization of the Bullet is one of it's shinning features, allowing teams to make adjustments to the helmet which adds to visibility in the peloton for teammates. LAZER hopes to find a commercially viable way to allow its customers to take advantage of these customization possibilities in the future as well.
About Shimano
Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.
By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.
In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.
Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment.
Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products.
With 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.
Visit bike.shimano.com for more information.
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