With the UCI Road World World Championships starting this week in Bergen LAZER has designed special edition Bullet helmets to celebrate their athletes selection of participation. Each athlete will receive a commemorative Bullet helmet with their country flag on the customizable plate in honor of their selection.
The Bullet is LAZER's newest high end road cycling helmet, presented this year on stage 2 of the Tour de France in Dusseldorf. It found almost immediate success on the Champs Elysees with Dylan Groenenwegen winning the stage over Andre Greipel, also wearing LAZER's Bullet.
For any professional cyclist, selection to represent your country at the World Championships is a big honor and LAZER wants to recognize these athletes' achievements. The Bullet's aerodynamic properties and adjustable ventilation will be the perfect helmet to help our athletes achieve their best in Bergen.Liz Hatch Lazer -Communications Officer & Sponsorship Coordinator
The Bullet's superior aerodynamics and adjustable ventilation will prove valuable in Bergen, a city known for it's high annual precipitation. Should these conditions occur the Bullet will provide excellent protection from the elements.
Customization of the Bullet is one of it's shinning features, allowing teams to make adjustments to the helmet which adds to visibility in the peloton for teammates. LAZER hopes to find a commercially viable way to allow its customers to take advantage of these customization possibilities in the future as well.
- Liz Hatch
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LAZER
lih@shimano-eu.com
Communications officer & Sponsoring coordinator