Take total control in technical terrain with Shimano’s new GE series footwear, delivering uncompromised performance for aggressive trail and downhill riding.
Refined for superior grip and confidence, Shimano introduces an all-new series of footwear that optimizes on-bike control in technical terrain and enhanced grip on slippery hike-a-bike sections.
With nearly 40 years of experience in offering hardware and software solutions, bikefitting.com is excited to launch their most advanced fitting tool yet: the Fit Bike.
Shimano is excited to announce a new special-edition silver-color to its updated, best-in-class RC903 S-PHYRE road shoe. The timeless metallic silver and black design pairs well with your favorite ...
For those chasing the most adrenaline inducing descents, Lazer introduces the Chase KinetiCore, the first specified downhill helmet with 5-star protection rating from Virginia Tech.
Special edition versions of three Lazer helmets get a Tour de France & Maillot Jaune inspired make-over. After a historic Tour de France in 2022 where all winner's jerseys were won by riders wearin...
Shimano is partnering with Live Slow Ride Fast to unite gravel cyclists across the world for REBOUND 2023. The goal is simple, to ride a million miles in a single day.
With a lightweight, and robust appearance, PRO introduces two new saddles as part of a new design and overarching naming convention, which will make saddle identification easier for cyclists, bike ...
