Lazer shows off new Tour de France & Maillot Jaune 2023 collection.

After a historic Tour de France in 2022 where six stage wins, the ‘super combatif’ prize, the polka-dot jersey, the green jersey and, of course, the yellow jersey were all won by riders wearing Lazer helmets. Lazer is thrilled to announce its collaboration with one of the most iconic cycling events in the world – Le Tour de France™.

The license agreement between both parties will continue for at least 3 years, resulting in numerous new and unique helmet designs. The 2023 collection, featuring Nutz KinetiCore, Tempo KinetiCore and Tonic KinetiCore, is inspired by the infamous Tour de France leader’s jerseys that were all won by Lazer riders last year.

The full collection is aimed at a whole range of riders at all levels, be it serious racers, casual cyclists or even kids taking to two wheels for the first time. Hoping to, just like the Tour, unite fans in shared appreciation of the sport and inspire all to get on a bike in safety. After all, even the ones in the design-inspired leader’s jerseys started with a single pedal stroke.

With a shared desire to contribute to a society where cyclists can enjoy riding in safety and style. Lazer, Tour de France and A.S.O present the following models. All special edition helmets share the same great features as our main range.

Nutz KinetiCore, a protective and comfortable helmet for little ones graduating to first pedal bikes, is joining the Tour de France peloton. The helmet features a self-adjusting KidFit system that makes sure the helmet is always well fitted, without spending your time adjusting the helmet.

The Tour de France edition helmet gets a graphic update made up of a Tour de France logo on top and an animated peloton wearing green, yellow and polka dots jerseys. With this design even the youngest riders can get the feeling of riding in the peloton.

Size: Kids size 50 - 56cm SRP €54,99

The Tour de France is for everyone, proven by the 3.5 billion viewers tuning in making it the most watched sports event in the world. That’s why Tempo KinetiCore, built for the recreational cyclist, is getting a Tour de France make-over. Tempo KinetiCore is a breathable and comfortable entry-level helmet that tackles it all.

The Tour de France edition plays with a mix of gloss and matte black coating to create a subtle but unique design. Topped off by the Tour de France logo and leader’s jersey colors on the rear, inspired by the speed of the race and paying homage to the Tour de France.

Size: Unisize 54 - 61cm SRP €54,99

The Maillot Jaune brand brings cyclists together around shared ambitions: elegant products, a passion for excellence and a subtle tribute to the history of the Tour de France. Tonic KinetiCore fits these ambitions by blending style and performance for cyclists of all levels. That’s why Tonic KinetiCore has been awarded the Maillot Jaune a.k.a. Yellow Jersey by getting a new design.

The Maillot Jaune edition is an elegant black helmet … with a dash of yellow, of course. It features the Maillot Jaune logo, that can be interpreted as a bird’s eye view of a cyclist or an athlete with their arms raised in victory, on the side of the helmet and repeats the brand name on the top of the helmet.

In short, it has everything you need to channel the legendary spirit of the Tour, whatever your level, whatever your goals.  

Sizes: S / M / L / XL SRP €74,99

Reimagining modern helmet design with over ten years of research, development, and testing, Lazer’s KinetiCore helmet technology features built-in rotational-impact protection thanks to unique Controlled Crumple Zones incorporated into the internal structure of the helmet. The result of this integrated design is advanced multi-directional protection ensuring confident rides. KinetiCore’s built-in technology also uses less overall material for improved ventilation, a lighter-weight helmet design, and fewer plastics used in construction.

Founded in 1919, Lazer has led the industry in helmet innovation, design, protection, and technology. A century of heritage, experience and passion means our helmets are some of the most advanced, lightweight, stylish, and well-ventilated on the market.

As a company, we’re constantly striving to forge new paths and disrupt the standard way of thinking. All our products are designed in Belgium and are available for every cyclist, based on the principle of universality, yet we’ve never forgotten our roots – we still ride our products over cobbled country roads, and we’re still reaching to new heights to innovate, improve and create what we would want to use ourselves.

For more information, please contact Sofie Hertog, Lazer Sport NV. E-mail sofie.hertog@lazersport.com

www.lazersport.com