After the Bullet 2.0, mountain bikers now have the opportunity to design their own Impala & submit it to enter Lazer's competition. The winner will receive the helmet they designed.
In these difficult times we are experiencing, it is not always easy to stay positive. Lazer decided to stay true to their core values and offer the possibility to express themselves to any cyclist in the world, even at times when riding a bike is difficult or impossible.
The brand launched its very own helmet design contest. From the 20th of April to the 25th, it will be possible for anyone to download a blank Impala file on Lazer's website, draw their own design and submit it. On the 26th of April, Lazer will announce a winner and then take care of painting the helmet & shipping it to its creator.
Lazer believes that there are lots of ways to express unique personalities, the most important thing in life being to stay true to who you really are and not being afraid to show it to the world. That is the reason why they decided to offer cyclists a brand new expression field!
The competition started with the Bullet 2.0, now followed by the Impala, and more to come...
All the contest information is available on Lazer's website: https://lazersport.com/en/contest-helmet-impala
Also available in Spanish & French:
NOTES FOR EDITOR
ABOUT LAZER: Lazer is the world’s oldest helmet company, having started out making old leather hairnets for Belgian hardmen racing steel bicycles over cobbled farm roads. Lazer’s products are the result of 100 years of experience, passion and dedication. Lazer is always trying to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into one of the most innovative helmet companies in the world.
Lazer designs bicycle helmets on its home soil in Belgium and markets these products globally, in almost every country, on every continent. Over the years, Lazer teamed up with some of the greatest champions the world has ever seen to create some of the most progressive products ever used! Today we continue the tradition of working with top athletes to create world-class products. Lazer stands for the passion of performance and the joy of riding.