Lazer launches its very own helmet design contest

Cyclists now have the opportunity to design their own Bullet 2.0 & submit it to enter Lazer's competition. The winner will receive the helmet they designed.

In these difficult times we are experiencing, it is not always easy to stay positive. Lazer decided to stay true to their core values and offer the possibility to express themselves to any cyclist in the world, even at times when riding a bike is difficult or impossible.

The brand launched its very own helmet design contest. From the 6th of April to the 11th, it will be possible for anyone to download a blank Bullet 2.0 file on Lazer's website, draw their own design and submit it. On the 12th of April, Lazer will announce a winner and then take care of painting the helmet & shipping it to its creator.

Lazer believes that there are lots of ways to express unique personalities, the most important thing in life being to stay true to who you really are and not being afraid to show it to the world. That is the reason why they decided to offer cyclists a brand new expression field!

The competition started with the Bullet 2.0 but other products will follow in the next weeks.

All the contest information is available on Lazer's website: https://lazersport.com/en/contest-helmet

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NOTES FOR EDITOR

ABOUT LAZER: Lazer is the world’s oldest helmet company, having started out making old leather hairnets for Belgian hardmen racing steel bicycles over cobbled farm roads. Lazer’s products are the result of 100 years of experience, passion and dedication. Lazer is always trying to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into one of the most innovative helmet companies in the world.

Lazer designs bicycle helmets on its home soil in Belgium and markets these products globally, in almost every country, on every continent. Over the years, Lazer teamed up with some of the greatest champions the world has ever seen to create some of the most progressive products ever used! Today we continue the tradition of working with top athletes to create world-class products. Lazer stands for the passion of performance and the joy of riding.

About Shimano

Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.

By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.

In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.

Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment.

Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products.

With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.

Visit http://cycle.shimano-eu.com for more information.

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