TEAM LOTTO-NL JUMBO UNVEILS NEW SHIMANO S-PHYRE TEAM KIT
At Girona training camp Team LottoNL-Jumbo debut their 2018 Shimano clothing.
The newly styled S-PHYRE cycling clothing from Shimano stands out for its distinctive yellow color and asymmetric bib shorts. A closer inspection though reveals the unique knitted fibre design and optimised lines and sizing. This is S-PHYRE performance clothing. Designed to cheat the air, maximizing aerodynamic advantages and power transmission to deliver riders more performance per gram.
Cecile Lijding, S-PHYRE Brand Manager at Shimano Europe said: “Our partnership with Lotto NL-Jumbo over the past years has allowed us to continually refine, test and develop our apparel with riders at the very top of their game.
“With S-PHYRE we've been able to use everything we know about performance to create meticulously engineered cycling apparel. S-PHYRE lives up to everything you expect from Shimano and everything we demand from ourselves.”
Each rider of Team LottoNL-Jumbo will ride with their own, mostly self-selected number during the upcoming season. The team aims for optimal recognition in the peloton. With the stories behind their personal number, the riders will bring the cycling fan closer to their lives behind or besides their cycling career.
On Friday 22 December, the team presents itself in the new cycling attire to the press and invitees in the headquarters of Jumbo in Veghel in the Netherlands.
S-PHYRE: Ignite your performance.
NOTES TO EDITORS
1. For immediate release
2. Product images can be downloaded here.
3. More information about Shimano soft goods can be found here: http://www.shimano-lifestylegear.com/gl/index.php
4. ABOUT SHIMANO EUROPE: Shimano Europe, a member of global Team Shimano, along with its world-renowned subsidiaries, offers consumers outstanding sport-related products and apparel. Shimano is proud of its staff, diversity in talent, interests and backgrounds. The company is an ISO14001 certified business where environmental compliance and continual improvements are part of the business philosophy and operations. For more information see http://cycle.shimano-eu.com.