Shimano joins the purple party!

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Grinduro is well known among gravel riding fans the world over for creating the perfect Party-to-Race ratio and for 2023, Shimano is going to be joining the party as a global presenting sponsor.

Grinduro combines the best elements of a mountain bike enduro with a gravel grinder-style road race. But the magic really happens when you add great food, an art & bike festival, high-quality music and camping in an epic location. 

The Shimano GRX range of gravel-focused components and wheelsets are perfectly suited to the challenging and fun courses that the Grinduro Global Series has become recognized for. The brand will also support with its range of pedal systems, cycle apparel and eyewear.

At Shimano, we are thrilled to be partnering with Grinduro. They champion a global community spirit with a fun yet competitive energy at the events, aligning perfectly with our favorite aspects of gravel riding. We see gravel riding as a great equalizer and unifier, and we can’t wait to welcome everyone at the Grinduro events. Erik van Kooten, Category Marketing Manager, Shimano and Grinduro global presenting partner 

Mixing everything from pavement and gravel to singletrack, Grinduro is both beautiful and challenging. Held in an enduro format, with four timed stages that can be ridden in race mode, the rest of the tour can be enjoyed without time pressure, offering a well-balanced mix of paved and unpaved, flat and hilly, fast and technical, social and competitive courses.

Each round of the six-event series has a distinct look and feel. But the events have one thing in common: They're all about trying to find that perfect mix of racing and partying. There are three days of organized events at each location: a Friday afternoon prologue; all day riding, with timed stages (for those who want to the put the pedal to the metal) on the Saturday; and a gentle “hangover” ride on the Sunday morning.

Shimano will be on-site at all six amazing locations, showcasing their full range of gravel products to the Grinduro audience. There will also be an opportunity to hang out with the team, to meet the Shimano Gravel Alliance ambassadors, and, of course, to join the Grinduro afterparty with some unique rider activations.

For 2023, the Grinduro World Series includes rounds in six different countries across the globe. Kicking off in the forests of Germany on May 5-7, before heading across the Atlantic to the sunlit mountains of California on May 19-21

We’ll be staying in the USA for round three in the woods of Pennsylvania on June 16-18, before we hop, skip and jump back across the Atlantic to the pastoral green lands of Wales on July 7-9. Round fives takes us to the sunshine of coastal Italy on September 8-10, before taking one giant leap to the Far East for the grand finale in the mountains of Japan on October 7-9.

NOTES TO EDITORS

  1. High-resolution images can be found here.
  2. A promotional film for the 2023 Grinduro series can be found here.
  3. About Grinduro: Established in 2015, Grinduro is just what the name suggests - a unique cycling event that combines a gravel road race + mountain bike style enduro held on a single loop course, where finishing times are based on the accumulated time taken during four short, timed segments (each roughly five-to- seven minutes) instead of the full course. Before, during and after the race, Grinduro is a celebration of all the things that make cycling great, including excellent food, an impressive display of art and incredible handmade bikes, live music, camping and a festival atmosphere.
  4. About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With over 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see: gravel.shimano.com

Media queries can be directed to:

James Deane, Grinduro Global Project Manager

Northern Consultancy CC

james@northern.cc

About Shimano

About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With over 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see: bike.shimano.com

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