Shimano announces the move of Shimano Belgium and Lazer Sport

Shimano Europe is pleased to announce the move of Shimano Belgium and Lazer Sport to a brand new office in Mechelen, Belgium as per 1 July 2021. Better facilities are needed to meet the future growth ambitions of both companies. Shimano Belgium and Lazer Sport will remain two entities, but will share facilities for more efficiency and synergy.

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Marc van Rooij, President of Shimano Europe, commented: “We are preparing for future growth. Our current facilities in Mechelen for Shimano Belgium and Antwerp for Lazer are not convenient anymore. We intend to prepare for further future growth and meet customers’ expectations even better. The new office will give us more opportunities for dealer trainings, customer meetings, presentations and enhanced test facilities for our helmet business. Furthermore it features a smooth reachability for retailers, customers and distributors being only 20 minutes from Brussels' Zaventem Airport and close to motorway E-19. We are confident that with this move we will be able to serve our customers even better.”





2. About Shimano Belgium: Shimano Belgium is the subsidiary of Shimano Benelux, responsible for the marketing, sales and distribution of Shimano branded bike components, accessories and agency brands like PRO, Pearl Izumi, Milremo, Lazer and Science in Sport. The current office is located at Zandvoortstraat 21, 2800 Mechelen, Belgium.


3. About Lazer: Lazer’s products are the result of 100 years of expertise, passion and dedication. Lazer is always trying to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into one of the most innovative helmet companies in the world. Lazer designs bicycle helmets on its home soil in Belgium and markets these products globally, in almost every country, on every continent. Over the years, Lazer teamed up with some of the greatest champions the world has ever seen to create some of the most progressive products ever used! Today we continue the tradition of working with top athletes to create world-class products. Lazer stands for the passion of performance and the joy of riding.


About Shimano

Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.

By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.

In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.

Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment.

Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products.

With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.

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