SHIMANO SUPPORTS ADVENTURER DANIEL HUGHES PRODUCTION OF EPIC COLS: A PHOTOGRAPHIC COLLECTION OF THE WORLD’S GREATEST CLIMBS

 

- Daniel Hughes has captured the world’s greatest climbs in a stunning collection of stills and moving images

- Hughes spent seven years in the British Special Forces and delivered the world’s highest video broadcast to BBC News while climbing Everest

- Hughes currently works with the world’s top cycling, outdoor and photographic brands to find and capture the most extraordinary places on Earth

- The collection is available to purchase as prints and for brands to use as part of their storytelling

 

Adventurer and photographer Daniel Hughes today releases “Epic Cols”, a photographic collection of the world’s greatest climbs. Each climb has been ridden first hand by Hughes in a project that sets out to contest the greats and scour the world for cycling perfection.

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Ahead of the start of the world’s biggest bike race, Hughes has captured the raw essence of some of the climbs being tackled by the world’s best cyclists this September.

 

Epic Cols was created for everyone and is an ever-expanding collection to keep cyclists’ bucket lists full and provide stunning scenery from a unique perspective, even for non-cyclists.

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The project has been made possible by industry partners including Shimano and features a hero film, documenting Hughes and his partner Carali McCall tackling Alpe d’Huez, one of the many climbs featured as part of the series.

 

While Alpe d’Huez is an obvious inclusion into the greats of Epic Cols, Hughes’ collection is designed to raise the profile of lesser-known climbs that he’s experienced.

 

Hughes said: “For years, like many, I’ve watched the Tour de France and seen the epic climbs which the riders have done battle with. But it was when I got to ride the Valle Nevado climb in Chile that I realised I had to start the Epic Cols collection. I thought ‘How can such a brutal and beautiful climb not be ranked amongst the world’s greats?’ In a game of climbing Top Trumps it beats every climb in Europe.

 

He added: “It was this climb which made me want to go ride the greats and to scour the world for other climbs like the Valle Nevado. I want to be their spokesperson, to capture them, and to share them.”

 

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The collection currently now stands at 40 climbs. For those wishing to have the collection in their own home or office, Epic Cols offers museum grade archival prints. Hughes is also planning on collaborating with brands to offer the collection to their audiences through marketing and advertising campaigns that feature the collection’s imagery, as well as future Epic Cols excursions.

 

For more information and to view the collection, please visit www.epiccols.com.

About Shimano

Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.

By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.

In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.

Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment.

Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products.

With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.

Visit http://cycle.shimano-eu.com for more information.

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