SHIMANO GRAND TOUR CHALLENGE GOES LIVE ON STRAVA

In honour of the 3 grand tours, SHIMANO is challenging you to ride 333km or more during in the next 3 weeks.

The grand tours of professional cycling are highly anticipated fixtures of the summer months, serving as inspiration to get out and ride more. But with 2020’s grand tours shifted to the Autumn, you surely still need your fix of summer cycling, so let the SHIMANO Grand Tour inspire you!

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In honour of the 3 grand tours, SHIMANO is challenging you to ride 333km or more between Tuesday 21st July and Monday 10th August.

If you complete the challenge you stand a chance of winning exactly the same equipment that the pro’s use: SHIMANO’s top of the range DURA-ACE Di2 groupset (disc or rim brake) with a R9100-P power meter!

Oh… and if you think riding 333km sounds easy then, for those riding 21 days in a row (2 rest days allowed), just like the pro’s, SHIMANO will have some special prizes up for grabs!

What's more, to inspire riders across Europe in the challenge, SHIMANO's neutral service team will be at three popular cycling locations in Europe to offer support, advice and mechanical maintenance (although unfortunately no sticky bottles).

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Shimano Neutral Support cars will be present at the following locations:

  • Netherlands: Thursday 23 July at Amerongse berg (parking bay on top)
  • Spain: Thursday 06 August Madrid region
  • Italy: Sunday 02 August, Siena region

Exact timings and locations will be communicated via Shimano Facebook pages in Netherlands, Spain and Italy.

To enter, head over to the Strava Challenges page and enroll in the SHIMANO GRAND TOUR challenge. Winners will be contacted by email from Monday 10th August onwards.

NOTES TO EDITORS:

1. Embargo date: Monday 20th JULY 2020, 10:00 (CEST)

2.  Images: Free to use images here

3. About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see www.shimano.com.

About Shimano

Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.

By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.

In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.

Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment.

Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products.

With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.

Visit http://cycle.shimano-eu.com for more information.

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