Shimano MTB riders face the cameras… on Facebook live!

World class MTB and BMX riders join Shimano for Facebook Live and Instagram sessions

With national and international bike races on hold and world class bike racers forced to stay at home, Shimano is bringing mountain bikers and BMX riders into fans’ homes through a series of live interviews and Instagram takeovers.

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Several household names have already picked up the microphone to record interviews in English, Dutch and Italian. Highlights include Italian cross-country Olympic medalist Marco Aurelio Fontana, Dutch BMX Olympians Laura and Merel Smulders, and two-time French cross-country champion Maxime Marotte – and an entertaining list of riders will continue to keep you entertained in the coming weeks.

Next up on Shimano’s Mountain Bike Facebook page comes a live and interactive interview with Kiwi Downhill and Enduro star Wyn Masters on Wednesday 15th April (20:00 CEST), followed by another Kiwi in the shape of downhill bulldog Brook Macdonald. Later in the month Swiss cross-country star Mathias Flückiger and British downhill prodigy Tahnée Seagrave will be telling us how they’re coping with Covid-19 restrictions.

The schedule of interviews for the next four weeks is as follows:

Wednesday 15 April 2020 FB Live Wyn Masters

Wednesday 22 April 2020 FB Live Brook Macdonald

Wednesday 29 April 2020 FB Live Mathias Flückiger

Wednesday 6 May 2020 FB Live Tahnée Seagrave

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The Facebook live sessions are fully interactive, giving viewers the chance to chip in with questions they've always wanted to ask a professional mountain biker.

The mountain bike interviews are hosted by Shimano's Bas Stamsnijder. “I’m used to seeing these guys week-in, week-out on the racing circuit but obviously that’s off the cards for the moment and I wanted to find a way of keeping up the connection. The athletes I’ve picked to speak to are some of the most entertaining in the pit areas so I’m sure they’ve got great stories to tell from the confines of their own homes,” said Stamsnijder.

The sessions will remain available on the Shimano MTB Facebook page. Keep an eye on Shimano's MTB social media channels for more rider content in the coming weeks.

NOTES TO EDITORS

1.       Embargo: 11am CEST, Wednesday 15th April 2020

 

2.       Images: A selection of images are available here: https://www.dropbox.com/sh/h60qxca1zxzljzz/AAASOkT2wnTYb3HOKiTUImSja?dl=0

 

3.       Further Shimano press releases: See the media centre here: https://media.shimano-eu.com 

 

4.       About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see www.shimano.com.

About Shimano

Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.

By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.

In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.

Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment.

Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products.

With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.

Visit http://cycle.shimano-eu.com for more information.

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