Shimano releases limited edition S-PHYRE Aurora shoes and glasses

Footwear and eyewear created for those desiring beauty as well as speed

Taking its name from one of nature’s most majestic sights, the new S-PHYRE Aurora range shares several characteristics with its namesake Aurora Borealis (the Northern Lights): a rare and magical display of colour that fascinates all who see it!

Just 700 pairs of the new Aurora S-PHYRE RC9 shoe will be available in Europe, including the seven pairs seen on the feet of Team Jumbo-Visma at this year’s Tour Down Under.

The new Aurora S-PHYRE RC9 shoe shares exactly the same high performance DNA as the current black, blue and green S-PHYRE RC9 designs – with an extremely stiff sole and two BOA dials to ratchet up or down the fit during a ride – except with a shimmering blue, purple and turquoise microfibre synthetic leather one-piece outer which appears to change colour as light reflects from the shoe.

Complementing the footwear is the wide one-piece optimally Polarized (PL) Polycarbonate lens and the ultra-lightweight frames of the new Aurora S-PHYRE R. These glasses take on the same shimmering blue, purple and turquoise colour scheme to complete the limited edition Aurora look.

The Aurora S-PHYRE RC9 shoes weigh 232g and are available in sizes 36-48 (including half sizes and wide fitting options). Aurora S-PHYRE eyewear weighs a featherweight 25.6g. Both footwear and eyewear will be available at selected Shimano S-PHYRE dealers from late February 2019.

NOTES TO EDITORS

1.       Embargo: Fri 1st February 00:00 JST

2.       Images: https://www.dropbox.com/sh/j4p7fsta4hj4v1w/AACiILTliguLYlP8V24LWbB8a?dl=0

3.       About Shimano: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see www.shimano.com.