De Lange fills vacancy left by Rene Veenhuizen; progression also announced for Yukinobu Nakamura to Director of Sales Planning

Following the recent announcement that Rene Veenhuizen will become MD of Shimano Benelux, leaving his position as Sales Director of Shimano Europe’s Bike division, Shimano Europe has appointed Niels de Lange as his replacement.

De Lange will be promoted from his current role as Senior OEM Sales Manager to take charge of Shimano Europe OTC Sales, OEM Sales and PRO product coordination. His primary function will be to oversee Shimano’s relationships with its European customers.

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At the same time Yukinobu Nakamura will be promoted from his position as Senior Manager Sales Planning to Director of Sales Planning, becoming responsible for OEM and OTC back-up and sales support teams.

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De Lange brings over 10 years sales experience to the role, having initially joined Shimano in 2007 as Area Sales Manager before progressing to International Account Manager and OEM Sales Manager positions.

Nakamura has worked for Shimano for 18 years. After beginning his Shimano career as a Sales Manager at Shimano Taiwan in 2002, Nakamura progressed to Overseas Sales Manager at Shimano Inc. in Japan, before joining Shimano Europe in 2016.

Both De Lange and Nakamura begin their new roles on 1st October 2018, operating from Shimano Europe’s base in Eindhoven, Netherlands.




1.       EMBARGO TIME/DATE:  For immediate release


2.       IMAGES: Please see here:


3.       ABOUT SHIMANO: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see

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