New organisation of Shimano Europe Group

In a move aimed at consolidating and simplifying business operations, Shimano Europe will bring its bike and fishing divisions and its division into one centralized company.

  • jpg

The three companies - Shimano Europe B.V., Shimano Europe Fishing Holding B.V. and B.V. – have been merged into Shimano Europe Holding B.V., which has also been renamed Shimano Europe B.V.

Coinciding with these changes, two new members will join Shimano Europe's board from SHIMANO's executives, Taizo Shimano (Executive Vice President, Supervisor of Fishing Tackle Div. and Chief of Marketing, Bicycle Components Div.) and Hiroshi Matsui (Senior Vice President, Business Administration Dept. General Operations Div.).

Taizo Shimano joined Shimano in 1991, serving his apprenticeship in bicycle and fishing positions overseas before progressing to management positions in Shimano Inc.’s Fishing division.

Hiroshi Matsui joined Shimano in 2011 as VP of Corporate Administration, progressing to Director of General Operations Division, prior to taking his current position as Senior Vice President.

At the same time current board member Yoshihiro Hirata will step down. Marc van Rooij and Satoshi Yuasa will remain members of the board.

In the daily operation a newly-formed Executive Committee will lead the company. Frank Peiffer joined the Executive Committee as VP Bike of the Shimano Europe Group, while Arjen Vinke has been appointed as managing director of Shimano’s European sales offices. The tasks of Marc van Rooij (President Shimano Europe) and Cor Ax (Managing Director Fishing Tackle Division) will not change in the Executive Committee.

Furthermore Thom van Egmond joined Shimano Europe in the position of Chief Finance Officer in the Executive Committee of the company on 1st January 2018. He has been working at leading consumer goods company Unilever for 22 years, having spent 16 years at Unilever offices in Singapore, Italy and Morocco, holding senior functions in finance, supply chain and change management.

Board member changes will also take place at Rapala Shimano Eastern Europe with Taizo Shimano also becoming a board member here, replacing resigning board member Satoshi Yuasa.


1. EMBARGO TIME/DATE: 9AM CET, Tuesday 2nd January 2018

2. IMAGES: Available at this link.


Shimano Europe B.V.

■Head office: High Tech Campus 92, 5656AG Eindhoven, The Netherlands. Phone: +31-40-2612222

■Back office/logistics: Industrieweg 24, 8071CT Nunspeet, The Netherlands. Phone: +31-341-272222

■ Kopenhagenstraat 75, 6135LL Sittard, The Netherlands. Phone: +31-6-51843275

Shimano Benelux B.V.

【no changes here】 Industrieweg 24, NL-8071 CT, Nunspeet, The Netherlands Phone: +31-341-272222

4. ABOUT SHIMANO: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see

Contact details

Related topics

Receive exclusive news

Are you a journalist or do you work for a publication?
Sign up and request access to exclusive news.

Request access

Receive Shimano news on your RSS reader.

Or subscribe through Atom URL manually