TEAM DSM announce the continuation of their partnership with Shimano ahead of the 2023 season

Team DSM and Shimano are pleased to announce their long-standing partnership will be extended into the upcoming 2023 road cycling season. The partnership will be for two-years. As a global brand with a focus on sporting goods and the outdoors, Shimano has been a partner with Team DSM from the very start, when the team first arrived on the world cycling stage in 2008 as Skil-Shimano.

Team DSM have worked with Shimano’s high-quality products for over 15 years, contributing to the team’s numerous victories.

Amassing over 40 victories across the Men’s and Women’s WorldTour programs in 2022, including stage wins in all three Grand Tours, Team DSM was also the first team to hold the yellow jersey in the inaugural Tour de France Femmes. Shimano’s reliable presence in some of the teams’ biggest wins is testament to the support and expertise it provides to the riders and team mechanics.

The 2023 season will see Team DSM’s Men’s, Women’s and Development programs continue to use Shimano’s top-of-the-line components and accessories including its DURA-ACE group set, wheels, and power meters. Furthermore, Team DSM riders will have the latest Shimano footwear, including the S-PHYRE shoes, which will provide comfort and performance on the road, as they race for the line this season, or while putting in the long training miles.

Team DSM’s Jente Rijpstra, Head of Commerce said: “It’s no secret that we have a special relationship with Shimano since the Team’s inception. With Shimano on our side, we've scored hundreds of victories over the years at the highest level. Shimano is the absolute market leader in bicycle products and components."

Shimano Europe’s President, Marc van Rooij added: “Our partnership with Team DSM is built on trust and mutual respect. From the very beginning, we have shared a similar way of working, which is to keep challenging ourselves. It is only natural that we continue our long-standing partnership, to keep working closely together, and ensuring that every aspect of Team DSM’s racing program has the best-possible componentry and materials available, allowing their riders to perform at the highest levels possible.”

To download hi-resolution images from Team DSM’s Training Camp in Calpe, Spain, please visit: https://www.dropbox.com/sh/7hyae2992bhnfal/AABFLLRfrc-TLF6ZyMKsPReaa?dl=0

NOTES TO EDITORS

1. Embargo: Thursday, January 12, 2023, at 10:00 CET.
2. About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With over 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see: road.shimano.com
3. About Team DSM: Team DSM are a German-licensed global professional cycling team operating at the highest level of the sport, with a unique scientific and innovative focus which is ideally implemented through a culture of true cooperation. With three programs - Men, Women and Development - under that same umbrella, the team are known for their Keep Challenging mantra: to redefine cycling through cooperation and innovation. The basis of this comes from grassroots development at their Aqua-step Keep Challenging Center and elite sports Campus in the Dreiländer region, in Limburg, where the world’s most promising talents are developed into the best that they can be. Ethics also lay at the heart of their organization, having always worked to the intensified ethical standards of the Movement for Credible Cycling (MPCC). Click here to learn more: www.team-dsm.com

Media queries can be directed to:

Emily Brammeier

Team DSM

+31 6 29057502

emily@keep-challenging.com