SHIMANO to be official partner for neutral support at Tour de France Femmes avec Zwift

Building on their Tour de France partnership, Shimano and A.S.O. now extend their collaboration with neutral support at the new women’s race, Le Tour de France Femmes avec Zwift

Shimano is proud to announce the extension of its partnership with Amaury Sport Organisation (A.S.O.), the owner of prestigious stage races such as the Tour de France, the Vuelta, Paris-Nice and the Critérium du Dauphiné, as well as prestigious one-day classics such as Paris-Roubaix, Liège-Bastogne-Liège, Flèche Wallonne and Paris-Tours.

The extension grants Shimano official partner status at the new Tour de France Femmes avec Zwift, an 8-day stage race which begins in Paris on Sunday 24th July 2022.

Shimano and the A.S.O. already cover a number of high profile women’s races including Paris-Roubaix Femmes, Liège-Bastogne-Liège Femmes and Flèche-Wallonne Femmes, but arguably the Tour de France Femmes eclipses them all with a name that’s known across the world.

Shimano has more than 20 years of neutral support experience and know-how which will be used in supporting all riders, no matter which drivetrain brand they use, helping them to get back on the road as quickly as possible in the event of a crash or mechanical issue.

Dennis Weijers, Director Marketing Shimano Europe said: “This is a historic moment for women’s cycling and at Shimano we are proud to join the A.S.O and Zwift and offer our support. Shimano's Neutral Service at the Tour de France Femmes avec Zwift, has an unprecedented opportunity to inspire new audiences, and showcase the highest quality example of what thousands of our trusted Shimano Service Centers and worldwide partners provide each day. Our goal is to inspire people to participate in sports and to keep bicycles running at their best.’’

Shimano’s neutral service team will roll-out for the 8 stages of the Tour de France Femmes avec Zwift, starting on 24th July 2022, and finishing at La Super Planche des Belles Filles on July 31st.

Visit Shimano's Neutral Service photo archive to see the team in action at previous grand tours, including the Giro d'Italia and the 2022 Tour de France Grand Depart in Denmark:

NOTES TO EDITORS

1. About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With over 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see www.shimano.com.
2. About A.S.O: Amaury Sport Organisation is a company that owns, designs and organises top international sporting events. Specialized in the ‘non-stadia’ events, it has in-house knowledge of professions linked to organisation, media and sales of sports events. A.S.O. organises 240 days of competition per year, with 90 events in 25 countries including Australia, Belgium, Brazil, China, Colombia, Croatia, Germany France, Finland, Great Britain, Hungary, Italy, Japan, Morocco, Mexico, Norway, Oman, Peru, Spain, Switzerland, Taiwan, Thailand, United States and Turkey. A.S.O. is involved in 5 major sports including cycling with Le Tour de France, motor sports with the Dakar, sailing with the Tour Voile, mass events with the Schneider Electric Marathon de Paris and golf with the Lacoste Ladies Open de France. Amaury Sport Organisation is a subsidiary of the Amaury Group, media and sport group that owns the newspaper L’Equipe.