Team DSM extend with partner Shimano as they embark on historic centennial year

With a plethora of exciting, new and innovative partnerships, Team DSM today are proud to announce the continuation of their long-standing partnership with Shimano in 2021.

Sharing a vision of continuous improvement and development, the team has worked with Shimano since its inception and their high-quality products have been a constant hallmark in the team’s numerous victories over the years.

Looking back on all of their successes together, Shimano has been an ever-present partner in the team’s biggest wins – from Monuments such as Milano-Sanremo or Paris-Roubaix, to stage wins in all three Grand Tours and to the overall win at the Giro d’Italia - Shimano has been there throughout.

This season will see Team DSM’s Men’s, Women’s and Development programs continue to use Shimano’s top of the range components and accessories including Dura-Ace group sets, wheels, power meters and PRO saddles. Furthermore, Team DSM riders will be kitted out with the latest Shimano RC902 shoes which will provide comfort and performance while pushing on the pedals during races.

Team DSM’s Jente Rijpstra, Commerce Manager said: “We’ve worked closely with Shimano since the team’s inception and we’re delighted to continue our close collaboration with them. In a year where we have a lot of brand new and exciting partnerships, it makes us proud that Shimano remains as a constant. Their components and accessories are proven to be incredibly high quality and the continuous development of their products will give our riders a competitive edge while out on the road. 2021 marks an important year for Shimano as they celebrate 100 years of existence - it’s a privilege for Team DSM to be their partner during such a momentous occasion.”

Shimano’s Myron Walraven, Sports Marketing and Events Manager continued: “We’re proud to continue our partnership with Team DSM as we embark on our centennial year. We share a similar way of working with Team DSM – always trying to improve and better ourselves – and we feel that it is only natural to continue our long-standing partnership. From Grand Tour stage wins to Monuments wins of both Men´s and Women´s program we’ve seen first-hand the countless incredible performances, their continuously improving elite sport environment and the approach that the team has created, which has been evident since we entered the partnership in 2008. We will keep working closely together to ensure that the Men’s, Women’s and Development programs have the best-possible components and materials so that they can continue to perform at the highest level.”

NOTES TO EDITORS:

1.       Embargo: Monday 22nd February 10:00 CET

2.       Product images: can be downloaded at: https://www.dropbox.com/sh/rumr5lzb3ia9xv2/AABwH_xv6hOUsOSAmOhsI7jua?dl=0

3.       About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see www.shimano.com. 

4.       About Team DSM:  Team DSM are a German-licensed global professional cycling team operating at the highest level of the sport, with a unique scientific and innovative focus which is ideally implemented through a culture of true cooperation. With three programs - Men, Women and Development - under that same umbrella, the team are known for their Keep Challenging mantra: to redefine cycling through cooperation and innovation. The basis of this comes from grassroots development at their Keep Challenging Center and elite sports Campus in the Dreiländer region, in Limburg, where the world’s most promising talents are developed into the best that they can be. Ethics also lay at the heart of their organisation, having always worked to the intensified ethical standards of the Movement for Credible Cycling (MPCC).