Shimano Iberia S.L. announces new Country Manager

Shimano Iberia S.L announces the hiring of Bruno Prieto as Country Manager of its subsidiary in Iberia.

Bruno Prieto studied Industrial at the University of Oviedo. He has developed his professional career in the sports distribution sector with more than 18 years experience in the bicycle sector. Highlights include Campagnolo Ibérica and 10 years as General Manager of Sport Lifestyle (MMR and Cube).

He is well-known in racing circles through winning World Cyclocross Championship in the Masters 30+ category in 2015.

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Eduardo Roldan, Managing Director of Shimano Iberia: “We are delighted to add Bruno to our team. From his new position, we are convinced that he will give a great boost and value to the relationship with our clients. His proven experience in the cycling sector will undoubtedly contribute to a smooth transition of our distribution model in Spain and Andorra. "


Bruno Prieto: “First of all, I would like to thank Eduardo and Shimano Europa for the great opportunity they have given me. Taking on the duties of Country Manager at Shimano Iberia is a responsibility that I face with all the enthusiasm that such an exciting and important project deserves. I know it will be a great stage, now it's time to learn and reach new goals. I have a great team that supports me and together we will do our best to provide a great service to our customers. "

Distribution in the fishing segment began for Shimano Iberia on July 1 2020. The start of distribution for the cycling market is scheduled for January 1, 2021.

About Shimano

Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.

By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.

In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.

Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment.

Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products.

With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.

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