Shimano Iberia S.L. announces new Country Manager

Shimano Iberia S.L announces the hiring of Bruno Prieto as Country Manager of its subsidiary in Iberia.

Bruno Prieto studied Industrial at the University of Oviedo. He has developed his professional career in the sports distribution sector with more than 18 years experience in the bicycle sector. Highlights include Campagnolo Ibérica and 10 years as General Manager of Sport Lifestyle (MMR and Cube).

He is well-known in racing circles through winning World Cyclocross Championship in the Masters 30+ category in 2015.

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Eduardo Roldan, Managing Director of Shimano Iberia: “We are delighted to add Bruno to our team. From his new position, we are convinced that he will give a great boost and value to the relationship with our clients. His proven experience in the cycling sector will undoubtedly contribute to a smooth transition of our distribution model in Spain and Andorra. "


Bruno Prieto: “First of all, I would like to thank Eduardo and Shimano Europa for the great opportunity they have given me. Taking on the duties of Country Manager at Shimano Iberia is a responsibility that I face with all the enthusiasm that such an exciting and important project deserves. I know it will be a great stage, now it's time to learn and reach new goals. I have a great team that supports me and together we will do our best to provide a great service to our customers. "

Distribution in the fishing segment began for Shimano Iberia on July 1 2020. The start of distribution for the cycling market is scheduled for January 1, 2021.

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