Distribution agreement covers France, Italy, Belgium, Netherlands, Luxembourg, Sweden, Denmark, Norway, Finland, Iceland, Poland, Turkey, Malta, Baltic states, Spain and Andorra starting first of January 2021

Retailers across Shimano’s European sales office territories will now be able to order products from MOTOREX, the manufacturer of innovative lubricants and cleaning solutions for bicycles and other vehicles.

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Retailers will be able to order MOTOREX BIKE LINE sprays including chain lubricants, an array of cleaning and care products, greases and a full range of fork oils, as well as products in workshop-size quantities.

Arjen Vinke, Managing Director of Shimano Europe’s sales offices:

“Being able to add MOTOREX to our brand portfolio is a great extension that we are proud of. The top quality products and the well-known brand of MOTOREX fits extremely well to the product offering for our customers. We look forward to building the brand further in our designated markets and making the products widely available for retail customers and consumers.”

Edi Fischer, CEO of the BUCHER-MOTOREX Group:

“We are proud to have gained such a competent distribution partner with Shimano Europe. We take the trust placed in us as a sign that we are on the right track with our high-quality products, which motivates us to continuously develop our product range.”

Shimano Europe B.V. reached a distribution agreement with MOTOREX in September and began pre-sales to retailers in France, Italy, Sweden, Denmark, Norway and Finland in Autumn 2020. Products are expected to reach retailers by January 1st 2021. Spanish customers of Shimano’s new Iberia sales office will also be able to order MOTOREX as of 2021.

Interested dealers should contact their local Shimano sales office for further details.


1.       Embargo: For immediate release


2.       About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see


3.     About Motorex: Manufactured to the highest standards in Langenthal, Switzerland, MOTOREX products are well-known around the world for their superior quality and performance. Founded in 1917, the BUCHER-MOTOREX Group is an independent family-owned business that prides itself on high-quality products and world-class customer care.

For more than 20 years MOTOREX has manufactured its comprehensive BIKELINE range. Operating as a leading single-source supplier of bike specific products, MOTOREX ensures bicycle dealers can deliver the highest quality of workshop servicing and repairs while also offering an extensive line-up of products for retail.

All products undergo intensive R&D processes, during which the award-winning MOTOREX laboratory works closely with international race teams and riders as well as leading component suppliers. Pivot Factory Team, Intense Factory Team with multiple World Champion Aaron Gwinn, Astana Pro Team as well as suspension manufacturers FOX and Push Industries all benefit from MOTOREX’s high-quality products, experience and commitment to excellence. MOTOREX prides itself on always exceeding the technological requirements of the fast-paced on and off-road bicycle industry.


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