Shimano announces the setup of Shimano Iberia S.L.

Eindhoven/Madrid, 1 July 2020

Shimano Europe announces the setup of its own business operation in Spain for cycling components, cycling gear and fishing tackle.

Cycling components and cycling gear

Macario Llorente S.A. has been Shimano’s current and well respected distributor for bike-related business in Spain. Shimano has terminated the exclusive distribution agreement with Macario Llorente in order to cease the existing distribution for the bike business. Both parties reached an agreement on terms and conditions of termination last May. The current distribution agreement will end on the 31st of December 2020. Shimano will not take over Macario Llorente.

Shimano Europe President Marc van Rooij, "sincerely thanks to Macario Llorente for their continued support and all the efforts they did for the development of the Shimano brand across Spain."

Macario´s President Miguel A. Llorente said, "I am very proud of the work done by the Macario team during more than 31 years as Shimano's distributor. We will make sure that during this transition, the good service to the Spanish market will be maintained."

Shimano plans to establish, through Shimano Iberia, its own business network for marketing, sales and distribution of cycling components and cycling gear in Spain after the termination of the distributorship.

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Fishing tackle

Normark Spain S.A., a distribution subsidiary of Rapala VMC Corporation, has been an exclusive distributor of Shimano, G-Loomis and Power Pro fishing tackle products in Spain, Portugal and Andorra. Early 2019 Shimano and Normark Spain agreed to terminate the exclusive distribution agreement effective on 1st July 2020.

From this date Shimano will, through its new distribution subsidiary, Shimano Iberia S.L., set its own business network for marketing, sales and distribution of Shimano, G-Loomis and Power Pro fishing tackle gear in Spain and Portugal.

This move, together with the transition to direct distribution in France and Switzerland starting on the same date, is part of Shimano’s plan for further strengthening its fishing tackle business across Europe, aiming for establishing improved direct retail relationships.

The market coverage of Shimano Iberia for fishing tackle concerns Spain and Portugal. For cycling components, parts & accessories and soft goods it concerns Spain only.

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Shimano Iberia will have approximately 50 employees and will be led by Eduardo Roldan, Managing Director of Shimano Iberia. He also continues to be Managing Director of Shimano Italy Bicycle Components S.R.L and Shimano Italy Fishing S.R.L.

The fishing tackle business will start up from 1st July 2020. The start of the bike business is planned for the 1st January 2021.

For more information, please contact:

Shimano Iberia S.L., Avenida del Doctor Severo Ochoa 34, 28020 Alcobendas (Madrid), Spain.

Tel: +34.919022586, e-mail:

About Shimano

Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.

By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.

In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.

Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment.

Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products.

With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.

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