The UCI WorldTour Team will be using Lazer helmets to enhance their performance and safety on the road. With 2025 just around the corner Lazer and Picnic PostNL, formerly Team dsm-firmenich PostNL are delighted to announce their new partnership that will result in Lazer being the new helmet provider for the upcoming road cycling season.
A partnership between both is not unfamiliar, Lazer is a familiar face to the team and is tightly linked with the team's long-standing partner Shimano.
The professional riders of Team Picnic PostNL competing at UCI World Tour level for men and women, as well as the development team at UCI Continental level, will be protected by the Lazer Z1 KinetiCore, Vento KinetiCore for optimal aerodynamic performance and the Lazer time trial helmet Volante KinetiCore.
In competitive racing environments, where every millisecond matters, Lazer provides new cutting-edge technology to provide lightweight, comfortable, aerodynamic but comfortable helmets. Needed for the long gruelling tours and races the team will undertake.
Professional cycling demands continual improvements in materials to optimise aerodynamics, weight, and comfort to perform at the highest levels and in all conditions. Through this new partnership we will maintain our position as a frontrunner on the technical aspect of cyclingNarelle Neumann (Head of Science, Team Picnic Post NL)
The Keep Challenging mentality of Picnic PostNL, focused on pursuing dreams and not accepting the status quo, strongly matches the way of thinking at Lazer. Both are looking forward to the successful partnership where both are striving to pursue their dreams, help athletes to pursue their dreams and inspire other to pursue their dreams.
We are excited for what the future brings in the coming years and look forward to continue improving our road segment with feedback from the world class athletes.Peter Duynslaeger (Managing Director, Lazer)
Founded in 1919, Lazer has led the industry in helmet innovation, design, protection, and technology. A century of heritage, experience and passion means our helmets are some of the most advanced, lightweight, stylish, and well-ventilated on the market.
Over Shimano
Over Shimano Benelux
Shimano Benelux is de officiële distributeur van Shimano fietsonderdelen en -accessoires in België, Nederland en Luxemburg. Het bedrijf is eigendom van Shimano Inc. een beursgenoteerde onderneming uit Osaka Japan. Naast de eigen merken Shimano, PRO, LAZER, Milremo en bikefitting.com vertegenwoordigt Shimano Benelux tevens een waarde-volle reeks van 10 andere topmerken.
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https://media.shimano-eu.com/nl-BEN/245242-team-picnic-postnl-welcomes-lazer-as-new-helmet-partnerGerelateerde thema's
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