Lazer, Red Bull and Wout van Aert join forces to introduce two new helmets.

The first commercially available Red Bull branded road helmet, in collaboration with Wout van Aert.

The infamous Red Bull helmet design has become the ultimate athlete's status symbol, to this day only allowed to be worn by the best of the best. Or is it…? Thanks to Lazer and its long-standing partnership with Wout van Aert others can enjoy the privilege of flying like Wout in a Red Bull helmet.   

Jet Import’s marketing manager Jacob Vanluchene: “It is not every day that a champion like Wout van Aert, his trusted helmet partner Lazer and Red Bull join forces. The helmet really is a special item to have and to use. Especially as it is a limited edition.”

The Red Bull brand represents sportsmanship, excitement, and passion. All keywords that sound familiar to not only pro riders like Wout van Aert, but also club and weekend riders. Until today, the privilege of wearing the infamous Red Bull helmet design was limited to the former in the list. However, since all share a passion for the sport, Lazer now extends the list and offers the special opportunity to get your own Red Bull helmet in collaboration with Wout and Red Bull.

What made it possible?  Lazer has been Wout van Aert’s chosen brand since his early years as a cyclist. From a young teenager who was still figuring out his potential to winning the green jersey in the Tour de France, Lazer was there ensuring his safety. Since 2018, van Aert has raced to the finish line with the iconic Red Bull helmet design. To highlight this special bond, Wout together with Lazer created the new helmet design, used on both Vento KinetiCore and Strada KinetiCore.

Professional cyclist Wout Van Aert: “Lazer always has been my favorite helmet brand, even before I became a professional athlete. To celebrate our long lasting and successful collaboration, I was offered to create my very own helmet design.”

Vento KinetiCore minimizes drag and boosts speed without compromises on weight or comfort. Lazer’s innovative Venturi Effect Ventilation System channels hot air out of the rear and the exclusive KinetiCore technology protects you against both direct and rotational impact, proven by the 5-star Virginia Tech rating. Only 1994 Vento KinetiCore helmets with the exclusive Red Bull design are available worldwide, alluding to the birthyear of Wout. Resulting in only 1994 riders getting the privilege to show of their Limited Edition helmet on the road. Adding one, if we count Wout himself. Keep an eye out during La Primavera on March 18th… 

Specifications Vento KinetiCore:

• Available in 3 sizes: S/M/L
• Lightweight: 290g
• RRP €269,99 / $299,99

Strada KinetiCore is an all-round performer offering extensive protection to all levels of cyclists, proven by its 5-star Virginia Tech rating. Featuring enhanced comfort via the tailored-fit ScrollSys system and ventilation management to keep you cool, all you need to worry about is enjoying the ride. The Strada KinetiCore special edition with the exclusive Wout van Aert design is widely available and will give wings to those who want them.

Specifications Strada KinetiCore:

• Available in 4 sizes: S/M/L/XL
• Lightweight: 290g

• RRP €109,99/$109,99

Lazer KinetiCore technology

Reimagining modern helmet design with over ten years of research, development, and testing, Lazer’s KinetiCore helmet technology features built-in rotational-impact protection thanks to unique Controlled Crumple Zones incorporated into the internal structure of the helmet. The result of this integrated design is advanced multi-directional protection that allows riders to charge the trail with confidence. KinetiCore’s built-in technology also uses less overall material for improved ventilation, a lighter-weight helmet design, and fewer plastics used in construction.

About Lazer

Founded in 1919, Lazer has led the industry in helmet innovation, design, protection, and technology. A century of heritage, experience and passion means our helmets are some of the most advanced, lightweight, stylish and well-ventilated on the market.

As a company, we’re constantly striving to forge new paths and disrupt the standard way of thinking. All our products are designed in Belgium and are available for every cyclist, based on the principle of universality, yet we’ve never forgotten our roots – we still ride our products over cobbled farm roads, and we’re still reaching to new heights to innovate, improve and create what we would want to use ourselves.

For more information, please contact Sofie Hertog, Lazer Sport NV. E-mail sofie.hertog@lazersport.com