UNDER EMBARGO until TUESDAY on APRIL 2, 2024, at 17.00 CEST

This April, SHIMANO will launch its new affordable component system, SHIMANO ESSA, which will be compatible with the bicycle component maker’s current 8-speed flat-bar ACERA, ALTUS and TOURNEY TX systems.

Engineered with the transformative Essence of Active concept, SHIMANO’s ESSA will elevate its existing 8-speed lineup. Versatile, robust, and designed to support an active cycling lifestyle, ESSA marks an exciting development in the range of accessible componentry and harmonizes an often-complex set of component groups. SHIMANO aims to simplify its product line-up for the next generation of cyclists.

ESSA – The Essence of Active

ESSA is ideal for a wide range of casual sport bikes, including MTB, fitness, and city bikes. The narrow / wide teeth profile will ensure reliable chain retention on the trail. The front single 8-speed gear range will boast a 400% wider gear range, with DYNAMIC CHAIN ENGAGEMENT ensuring excellent chain retention. The compatibility with SHIMANO’s current 8-speed HYPERGLIDE systems will make life easier for bike retailers and cycling enthusiasts alike.

RD-U2000

Stable drivetrain performance on trails.

–      Optimized geometry and spring tension reduce chain drop

–      Low-profile design is optimized for rough terrain

–      Total capacity: 34T

–      Max. low sprocket: 45T

–      SHIMANO SHADOW RD

FC-U2000-1

Special gear tip shape improves chain engagement and retention for smooth riding over rough terrain.

–      Chainring option: 32T, 40T

–      DYNAMIC CHAIN ENGAGEMENT+ (32T)

CS-HG400-8

Wide range 8-speed cassette provides reliable shifting performance for various riding styles.

–      Wide range: 11-45T (11-13-15-18-22-27-35-45T)

–      HYPERGLIDE

ESSA branded products will only include the rear derailleur and front crank, based on the existing HYPERGLIDE platform, and seamlessly integrate with the existing SHIMANO branded products in that range.

CUES SHORT REACH addition for SHIFTER and BRAKE LEVER
In 2023, SHIMANO launched the CUES 11/10/9-speed line-up, providing one solution across multiple cycling categories, including trekking and mountain biking. This year, SHIMANO expands the line-up to include an updated ergonomic design, optimized for riders with smaller hands; providing a specific solution for every type of bicycle and opening the door to a joyful new riding experience.

With a distinctive push/push shifter and two thumb-accessible buttons close to the grip, shifting becomes more intuitive and comfortable.

CUES expands diversity for every rider, offering a more readily accessible braking experience: bringing the brake lever 20% closer to the handlebar

Front Hub and FREEHUB Series Renewal

Complementing the introduction of SHIMANO ESSA and the increased diversity now available for all riders using CUES, SHIMANO’s non-series front hubs and freehubs will be completely renewed across its 11/10/9/8-speed line-up. All non-series front hubs and FREEHUBS will be concentrated around a simple and easily understood line-up.

The sealing performance of the TC600, TC/QC500 series will include labyrinth and contact seal bearings - designed to endure extreme torque levels for aggressive trail riding. The QC400 series will feature contact seal bearings only, while the QC300 series retain the traditional cup and cone bearings.

Designed for reliable e-bike use, the FH600 and FH500 FREEHUBS with MICROSPLINE will be compatible with SHIMANO LINKGLIDE 11-speed hubs and can be easily upgraded from LINKGLIDE to HYPERGLIDE+ 12-speed—creating peace of mind for riders and bike mechanics when it comes to any after service maintenance of the hubs.

For more information about SHIMANO ESSA, please visit:
https://bike.shimano.com/en-EU/product/component/essa-u2000.html

To download hi-resolution images for SHIMANO ESSA, please visit:

https://media.shimano-eu.com/en-CEU/media_kits/233296

For more information about SHIMANO CUES SHORT REACH and our renewed HUBSETS, please visit: https://bike.shimano.com/en-EU/components/lifestyle.html

To download hi-resolution images for SHIMANO CUES SHORT REACH and HUBSETS, please visit: https://media.shimano-eu.com/en-CEU/media_kits/230438 and https://media.shimano-eu.com/en-CEU/media_kits/233297

NOTES TO EDITORS:

1. Embargo: Until TUESDAY on APRIL 2, 2024, at 17.00 CEST
2. About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With over 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.