Lazer has been designing and creating helmets for over 100 years. With a goal to contribute to a society where cyclists can enjoy riding in safety, its main objective over the years is to benefit the cyclist. However, even products that benefit people, have an impact on the environment.
The new Verde KinetiCore is a stepping stone to a new approach of helmet design for Lazer, with both safety of people and planet in mind.
“We are well aware that the production of a helmet will always have an impact on the environment, but we do strive to reduce this impact. This new helmet is a step in the right direction for Lazer. Our journey on this path – will not end with Verde KinetiCore.” – Peter Duynslaeger, commercial director Lazer.
Lazer is making progress in small, regular steps, and a significant objective is reached with this new helmet completely designed and assembled in Europe.
Circular design focuses on minimizing environmental impact. It is based on the principles of reducing, reusing, and recycling materials.
Verde KinetiCore minimizes the use of materials. The complete helmet is made up of a limited amount of components and compared to traditional helmets makes no use of strap -anchors, - dividers, Velcro, magnets, or paint. By avoiding unnecessary add-ons, a safe NTA rated helmet with reduced amount of materials is achieved.
Verde KinetiCore is made from recycled materials whenever possible. A minimum of 70% of Verde KinetiCore’s weight is made of recycled materials, used in its outer- and inner shell, fit system, and straps. A helmet’s hardshell must be durable. Today, recycled materials also live up to this demand. This helmet’s outer shell is made from recycled CDs. Who knew your old Nickelback and Madonna CDs would still come in handy?
Next to being recycled, Verde KinetiCore is recyclable. This new helmet is ready for a circular future as the new Lazer patented EcoLoc eliminates the need for glue. A helmet consists of separate components made from different materials. In the production of a traditional helmet these parts are glued together, creating one cohesive helmet from different materials. These processes make disassembling and recycling near impossible at the end of the lifecycle.
Verde KinetiCore consists of interlocking components by use of the EcoLoc, visible on the rear of the helmet. Its zero-glue construction enables the user to easily disassemble the helmet at the end of its lifecycle. Simply unlock, look for the stamps on the different materials and sort correctly at home.
The Verde KinetiCore has a solution with a built-in port for the Lazer universal LED to increase visibility. Once more allowing a complete disassembly of all waste parts end of life as opposed to built-in batteries & LEDs.
Verde KinetiCore is a perfect fit for the urban commuter, that is not scared of the different weather conditions and is committed to their bike ride to and from work or other commitments. The helmet features cleverly designed vents to boost ventilation without allowing rain to enter. Once the temperature drops and cold wind is no longer welcome, the compatible winter kit offers increased warmth.
Lazer’s KinetiCore technology features built-in rotational-impact protection thanks to unique Controlled Crumple Zones incorporated into the helmet. The result is advanced multi-directional protection. KinetiCore also uses less overall material for improved ventilation, a lighter-weight helmet, and fewer plastics.
All helmets sold must be certified to meet minimum safety requirements. However, two helmets that meet the official standard may offer different levels of impact protection. The Virginia Tech Helmet Lab is 100% independent and provides unbiased ratings that allows consumers to make informed decisions. Simply stated, the ratings identify which helmets best reduce concussion risk. More stars equate to better protection, with 5 stars representing the best available helmets. Verde KinetiCore receives a 4-star protection rating from Virginia Tech.
Founded in 1919, Lazer has led the industry in helmet design, protection, and technology. A century of heritage, experience and passion means our helmets are some of the most lightweight, stylish, and well-ventilated on the market.
As a company, we’re constantly striving to forge new paths. All our products are designed in Belgium and are available for every cyclist, yet we’ve never forgotten our roots – we still ride our products over cobbled farm roads, and we’re still reaching to new heights to innovate, and create what we would want to use ourselves.
For more information, please contact Sofie Hertog, Lazer Sport NV.
E-mail Sofie.hertog@lazersport.com
About Shimano
Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.
By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.
In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.
Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment.
Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products.
With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. Visit http://cycle.shimano-eu.com for more information.
Contact details
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- Ida Jansson
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PR & Communications officer Shimano Nordics
Edsbrogatan 1 F
752 28 Uppsala
T: +46 73-082 17 59
M: +46 76-610 74 01 - ida.jansson@shimano-eu.com
- +46730821759