Shimano will have a special, collaborative exhibition at this year’s Unbound Gravel. Ten stunning hand-built bikes designed by master frame builders from around the world will debut Shimano’s new GRX Limited groupset. These bikes will be on display June 2nd and 3rd at the All Things Gravel expo in downtown Emporia, Kansas to celebrate the history as well as the future of gravel cycling with a nod to the bespoke bicycle community.
Born out of adventure and the call to Explore Beyond, Shimano delivered the first dedicated gravel components back in 2019 with Shimano GRX. Built to support riders as they pursued a wider range of terrain on drop bars, GRX parts helped advance gravel riding and opened the door to new riders around the world. Today, Shimano releases GRX Limited to celebrate this revolutionary gravel group and the heritage of drop bar adventure riding.
At its core, GRX Limited is the tried and true 11-speed mechanical GRX 800 series groupset, but the brushed and polished silver finish delivers a classy take on the quality, precision, and durability synonymous with GRX. The limited run of parts comes in three available spec options; 1x11-speed and 2x11-speed for drop bars, and a third, special offering of 1x11-speed for flat bar configuration.
GRX Limited will be available solely as a complete group set, only available from frame builders and aftermarket retailers.
2. About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see: gravel.shimano.com
About Shimano
Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.
By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.
In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.
Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment.
Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products.
With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. Visit http://cycle.shimano-eu.com for more information.
Contact details
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- Ida Jansson
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PR & Communications officer Shimano Nordics
Edsbrogatan 1 F
752 28 Uppsala
T: +46 73-082 17 59
M: +46 76-610 74 01 - ida.jansson@shimano-eu.com
- +46730821759