8 November 2023. Shimano Nordic are incredibly happy to announce that, together with Suomi Tyres and DMACK Nordic, we are entering into a definitive agreement to become the sole distributor in the Nordics. Over the course of 2024 and onwards, the brand will launch new models, invest in brand new machinery, and continue to take multiple steps forward in product innovation and quality with a focus on the unique challenges of the Nordic countries.
Suomi Tyres will continue to be a brand at the forefront of sustainability with their use of high-quality non-toxic oils and their locally sourced suppliers. Production will continue in Lieksa, Finland to ensure that the ecological footprint of the supply chain remains the lowest in the industry for the Nordic market.
Suomi Tyres are unique with their high-performance studs produced locally in Finland that provide both grip and reduce rolling resistance. Their market leading winter specific compounds ensure that the tyres will maintain the same levels of performance for years to come whether you commute using an e-bike, or ride trails in the frozen forests.
”We are really looking forward to the next chapter together. The combination of our experience and legacy in the harsh conditions of WRC racing alongside the experience of Shimano Nordics in the cycling industry means we are well positioned to take studded tyres to the next level.” - Dick Cormack, Managing Director DMACK Nordic.
”We are really happy to able to work together with DMACK Nordic who have a wealth of experience in tire production in WRC. We are sure that this move will be a revolution toward both commuters and professional cyclists”. – Andrew Cowan, Managing Director Shimano Nordics.
We will continue to update the market with our developments and activities over the course of 2024 and onwards. We are proud and happy to take another step and continue enhancing the safety of cyclists in the winter in an environmentally conscious way.
- Embargo: Wednesday, November 8, 2023 at 12:00 CEST
- About Shimano Europe: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With over 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. For more information see: bike.shimano.com
- About DMACK: DMACK Nordic Oy specialises in the manufacturing of niche winter bicycle tyres specially designed for the Nordic markets. DMACK Oy has a proud heritage in high level motorsport tyres and have been prominent in the World Rally Championship series between 2010 and 2018. www.dmacktires.com
Om Shimano
Shimano’s origins began in 1921 when Shimano Iron Works, the predecessor of Shimano Inc., was established by Shozaburo Shimano in Sakai city, Osaka, Japan. The first product was the bicycle freewheel, which, at that time, required the highest level of bicycle technology to produce.
By the 1950s the company was producing products such as external speed changers and internal speed changers (3-speed hub). The success of these products led to Shimano’s first overseas sales office, Shimano American Corporation (currently Shimano North America Holding, Inc.) in 1965, followed by Shimano Europe in 1973. The first overseas manufacturing base, Shimano Singapore Pte. Ltd., also opened in the same year.
In 1991, the company name became Shimano Inc. Its headquarters remain in Sakai, the city of Shimano’s birthplace. Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel.
Shimano Inc. has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components as well as fishing tackle and rowing equipment.
Shimano Europe acts as the 'eyes, ears and mouth' of the global Team Shimano in Europe. Its mission is to be an excellent supplier and a valuable partner for all customers in its European markets and to create consumer demand for Shimano and Shimano-owned products.
With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. Visit http://cycle.shimano-eu.com for more information.
Pressekontakt detaljer
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- Ida Jansson
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PR & Communications officer Shimano Nordics
Edsbrogatan 1 F
752 28 Uppsala
T: +46 73-082 17 59
M: +46 76-610 74 01 - ida.jansson@shimano-eu.com
- +46730821759