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August 2020

- 31 August 2020
- E-Bikes
Shimano E-TUBE updates allow riders to customize their bike performance more than ever

E-TUBE apps updated with new interface for SHIMANO STEPS and for Road Di2 and MTB Di2 users. Allows customisation of drive unit performance characteristics including compatibility with EP...
- 25 August 2020
- Road
SHIMANO SUPPORTS ADVENTURER DANIEL HUGHES PRODUCTION OF EPIC COLS: A PHOTOGRAPHIC COLLECTION OF T...

Adventurer Daniel Hughes today releases “Epic Cols”, a photographic collection of the world’s greatest climbs. Each climb ridden first hand by Hughes, the project sets out to contest the ...

- 20 July 2020
- Road
SHIMANO GRAND TOUR CHALLENGE GOES LIVE ON STRAVA

In honour of the 3 grand tours, SHIMANO is challenging you to ride 333km or more during in the next 3 weeks.

- 6 May 2020
- Corporate
ION GÖTTLICH TURNS PRO

Virtual cycling superstar Ion Göttlich, all one hundred and something kilograms of him, has joined the PRO team. This year will see Göttlich putting PRO’s products through their paces on ...

- 28 April 2020
- Corporate
SHIMANO AND LAURENS TEN DAM TEAM UP TO RELEASE ALTERNATIVE FLANDERS VIDEO

Laurens Ten Dam is switching from Road to Gravel in partnership with SHIMANO. The partnership is launched with a new video in which Laurens explores the alternative side of Flanders, navi...
- 10 April 2020
- Corporate
Shimano hosts Road athlete interviews during racing hiatus

With national and international bike races on a temporary hiatus and world class bike racers forced to stay at home, Shimano is bringing these athletes into fans’ homes through a series o...

- 12 March 2020
- Corporate
COMPONENT BRAND PRO SIGNS UP WITH FORMER PROFESSIONAL LAURENS TEN DAM

After a long career using saddles, stems and handlebars from Shimano owned brand PRO, former professional rider Laurens Ten Dam has put pen to paper on a deal with the global component br...