Retailers across Shimano’s European sales office territories will now be able to order products from MOTOREX, the manufacturer of innovative lubricants and cleaning solutions for bicycles and other...
Shimano Belgium and Lazer Sport will move to a brand new office in Mechelen, Belgium as of 1 July 2021. Shimano Belgium and Lazer Sport will remain two entities but will share facilities for more e...
Virtual cycling superstar Ion Göttlich, all one hundred and something kilograms of him, has joined the PRO team. This year will see Göttlich putting PRO’s products through their paces on the track,...
Laurens Ten Dam is switching from Road to Gravel in partnership with SHIMANO. The partnership is launched with a new video in which Laurens explores the alternative side of Flanders, navigating his...
With national and international bike races on a temporary hiatus and world class bike racers forced to stay at home, Shimano is bringing these athletes into fans’ homes through a series of live int...
After a long career using saddles, stems and handlebars from Shimano owned brand PRO, former professional rider Laurens Ten Dam has put pen to paper on a deal with the global component brand for th...
With the installation of its latest Shimano Service Center store concepts at Cycle Revolution in Colchester and Ipswich, Shimano has reached a significant landmark in its goal to provide customers ...
