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January 2021

- 19 January 2021
- Corporate
SHIMANO BLUE FOR NEUTRAL SUPPORT AT TOUR DE FRANCE

Shimano is proud to announce an extended partnership with A.S.O., owner of prestigious stage races such as the Tour de France, the Vuelta, Paris-Nice and the Critérium du Dauphiné, as wel...
- 15 January 2021
- Corporate
Shimano extends Team Jumbo-Visma sponsorship with addition of Women's team

Renewed sponsorship deal provides Shimano components for all Team Jumbo-Visma men’s team, development team and new 12-strong women’s team.

- 30 October 2020
- Corporate
SHIMANO’S EUROPEAN SALES OFFICES ANNOUNCE DISTRIBUTION PARTNERSHIP WITH MOTOREX BICYCLE LUBRICANTS

Retailers across Shimano’s European sales office territories will now be able to order products from MOTOREX, the manufacturer of innovative lubricants and cleaning solutions for bicycles...
- 14 October 2020
- Corporate
Shimano announces the move of Shimano Belgium and Lazer Sport

Shimano Belgium and Lazer Sport will move to a brand new office in Mechelen, Belgium as of 1 July 2021. Shimano Belgium and Lazer Sport will remain two entities but will share facilities ...

- 1 July 2020
- Corporate
Shimano announces the setup of Shimano Iberia S.L.

Shimano Europe announces the setup of its own business operation in Spain for cycling components, cycling gear and fishing tackle..

- 6 May 2020
- Corporate
ION GÖTTLICH TURNS PRO

Virtual cycling superstar Ion Göttlich, all one hundred and something kilograms of him, has joined the PRO team. This year will see Göttlich putting PRO’s products through their paces on ...

- 28 April 2020
- Corporate
SHIMANO AND LAURENS TEN DAM TEAM UP TO RELEASE ALTERNATIVE FLANDERS VIDEO

Laurens Ten Dam is switching from Road to Gravel in partnership with SHIMANO. The partnership is launched with a new video in which Laurens explores the alternative side of Flanders, navi...
- 15 April 2020
- Corporate
Shimano MTB riders face the cameras… on Facebook live!

World class MTB and BMX riders join Shimano for Facebook Live and Instagram takeover sessions
- 10 April 2020
- Corporate
Shimano hosts Road athlete interviews during racing hiatus

With national and international bike races on a temporary hiatus and world class bike racers forced to stay at home, Shimano is bringing these athletes into fans’ homes through a series o...

- 12 March 2020
- Corporate
SHIMANO BECOMES OFFICIAL DRIVETRAIN, BRAKE AND DRIVE UNIT PARTNER OF THE EWS AND EWS-E

Shimano has signed as the official Drivetrain, Brake and Drive Unit Partner of the Enduro World Series (EWS) and the all-new EWS-E.

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