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January 2021

- 29 January 2021
- Corporate
Shimano becomes UCI World Cycling Partner

Shimano is delighted to announce the renewal and expansion of the partnership it has enjoyed with the Union Cycliste Internationale (UCI) since 1999.
- 19 January 2021
- Corporate
SHIMANO BLUE FOR NEUTRAL SUPPORT AT TOUR DE FRANCE

Shimano is proud to announce an extended partnership with A.S.O., owner of prestigious stage races such as the Tour de France, the Vuelta, Paris-Nice and the Critérium du Dauphiné, as well as prest...
- 15 January 2021
- Corporate
Shimano extends Team Jumbo-Visma sponsorship with addition of Women's team

Renewed sponsorship deal provides Shimano components for all Team Jumbo-Visma men’s team, development team and new 12-strong women’s team.
- 7 January 2021
- Lazer
Lazer reveals Sphere, every cyclist’s new best friend.

Building on the recent successes of the Lazer Genesis, we are proud to introduce you to the newest member of the family: the Lazer Sphere. Meet our new all-in helmet.
- 5 January 2021
- E-Bikes
New Shimano Service Programme to cover 3rd party e-bike batteries

From February 2021 SHIMANO SERVICE CENTERS and other specialist SHIMANO dealers will be able to enjoy the SHIMANO service quality when dealing with selected Darfon and Trend Power batteries used on...