SHIMANO introduces Flint Hills Edition RX8 and RX6 gravel shoes to celebrate the iconic Kansas landscape
Three colorful designs pay tribute to riders embarking on all-day and all-night journeys across the rolling Flint Hills each June.
United in Gravel presents "REBOUND"
Shimano is partnering with Live Slow Ride Fast to unite gravel cyclists across the world for REBOUND 2023. The goal is simple, to ride a million miles in a single day.
PRO introduces new Enduro and E-MTB saddles
With a lightweight, and robust appearance, PRO introduces two new saddles as part of a new design and overarching naming convention, which will make saddle identification easier for cyclists, bike ...
Shimano joins the purple party!
Shimano is proud to be a sponsoring partner with Grinduro and join its purple party! Grinduro combines the best elements of a mountain bike enduro with a gravel grinder-style road race.
Team Jumbo-Visma rides with unique Lazer helmets during Paris-Roubaix to raise awareness around wearing bike helmet
This year's Paris-Roubaix cycling classic is all about raising awareness to wear a helmet while cycling. An initiative of Team Jumbo-Visma and partner Lazer.
PRO Vibe Stem (Alloy) Recall Notice
Shimano Europe B.V. (“Shimano”), owner of the PRO brand, is recalling certain batches of the PRO Vibe Stem (Alloy).
Lazer, Red Bull and Wout van Aert join forces to introduce two new helmets.
The infamous Red Bull helmet design has become the ultimate athlete's status symbol, to this day only allowed to be worn by the best of the best. Or is it…? Thanks to Lazer and its long-standing pa...
Join the podium celebrations at the Spring Classics with Shimano’s Champagne-colored S-PHYRE race shoes
Bringing a pop of color to the pageantry of this season’s podium celebrations, Shimano is excited to announce a special-edition champagne-color to its updated, best-in-class RC903 S-PHYRE road shoe.
Shimano unveils new, highly compatible ecosystem with SHIMANO CUES
Shimano is excited to announce that we are taking it one step further, by introducing SHIMANO CUES: a brand-new approach to our mid-tier lifestyle component lineup.
Lazer introduces the sleek and comfortable Tonic KinetiCore
Tonic KinetiCore - an affordable and comfortable helmet that doesn’t compromise on protection.