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January 2021

- 19 January 2021
- Corporate
SHIMANO BLUE FOR NEUTRAL SUPPORT AT TOUR DE FRANCE

Shimano is proud to announce an extended partnership with A.S.O., owner of prestigious stage races such as the Tour de France, the Vuelta, Paris-Nice and the Critérium du Dauphiné, as wel...
- 15 January 2021
- Corporate
Shimano extends Team Jumbo-Visma sponsorship with addition of Women's team

Renewed sponsorship deal provides Shimano components for all Team Jumbo-Visma men’s team, development team and new 12-strong women’s team.
- 7 January 2021
- Lazer
Lazer reveals Sphere, every cyclist’s new best friend.

Building on the recent successes of the Lazer Genesis, we are proud to introduce you to the newest member of the family: the Lazer Sphere. Meet our new all-in helmet.

- 14 December 2020
- Lazer
Lazer presents Jackal, the new go-to helmet for mountain bikers!

After introducing Impala & Coyote in 2019, we are proud to announce that we have gone one step further in developing our MTB helmet range, take a look at our new top-end feature packed he...

- 13 November 2020
- E-Bikes
Shimano’s E5000 Urban e-bike drive unit steps up a gear

Make your urban e-bike more powerful with SHIMANO’s E-TUBE app. New Sportive riding characteristic created with stronger assistance in ECO and NORMAL modes.
- 11 November 2020
Shimano Iberia S.L. announces new Country Manager

Shimano Iberia S.L announces the hiring of Bruno Prieto as Country Manager of its subsidiary in Iberia.
- 3 November 2020
- Accessories
New PRO tools & pumps for home and professional mechanics

Coming to stores this December will be a new range of PRO Team tools and PRO Performance tools and PRO Team pumps for the rider or home mechanic that hates guesswork and wants every last ...

- 30 October 2020
- Corporate
SHIMANO’S EUROPEAN SALES OFFICES ANNOUNCE DISTRIBUTION PARTNERSHIP WITH MOTOREX BICYCLE LUBRICANTS

Retailers across Shimano’s European sales office territories will now be able to order products from MOTOREX, the manufacturer of innovative lubricants and cleaning solutions for bicycles...
- 14 October 2020
- Corporate
Shimano announces the move of Shimano Belgium and Lazer Sport

Shimano Belgium and Lazer Sport will move to a brand new office in Mechelen, Belgium as of 1 July 2021. Shimano Belgium and Lazer Sport will remain two entities but will share facilities ...
- 1 October 2020
- PRO
New PRO saddles, handlebars and bike bags for upgrading and outperforming

An expanded range of re-engineered saddles, new premium gravel bags and Vibe alloy handlebars headline the upgrades which allow riders to outperform in 2021.

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